Insights Hub

Dive into expert insights, product updates, and trends shaping the privacy forward analytics and healthcare marketing landscape.

Product

Ours Privacy Becomes First Healthcare CDP with Integrated A/B Testing and Personalization

Healthcare marketers can now run A/B testing and personalize web content all within one comprehensive marketing platform

Mar 31, 2026

Product

Meta Platform Restrictions Explained: What Core Setup Actually Means and How to Avoid Getting Your Ad Account Suspended

If you run paid ads on Meta for a healthcare or wellness company, there’s a good chance you’ve already gotten the email.

Mar 25, 2026

Product

Platform Updates: Video Analytics, Web Analytics Filtering, and Google Tag Manager Event Settings

Video analytics for every video on your site, click-to-filter web analytics, and Google Tag Manager integration support for passing structured event settings objects.

Mar 11, 2026

Product

Platform Updates: Event Anomalies, Destination Signals, Heatmap Export & Element Analytics, and Tag Manager Consent Integration

Event anomaly detection for schema drift and volume spikes, destination signal reports for attribution health, heatmap PNG export and top element rankings, Tag Manager consent triggers, audience filtering in heatmaps and session replay, and three new ad-tech destinations.

Mar 4, 2026

Product

Advanced Bot Detection: Score, Control, and Report on Bot Traffic Across Your Entire Pipeline

Bot traffic is climbing while real human traffic is flat or declining. That ratio matters. We built Advanced Bot Detection to give you granular control instead of a toggle.

Feb 27, 2026

Product

Identity Recovery: Reconnecting Visitors When Browsers Forget

An opt-in feature that recovers returning visitors whose sessions were interrupted. No fingerprinting, no raw data stored, built-in reporting to measure the impact.

Feb 27, 2026

Product

Platform Updates: Visual Tagger, Data Governance, and Audience Builder Improvements

Point-and-click event tracking with the Visual Tagger, two-layer data governance for ingest and dispatch control, and improved audience builder filtering with consent and custom property support.

Feb 25, 2026

Product

Ours Privacy and Branch Announce First Healthcare-Focused MMP and CDP Collaboration

Partnership between Ours Privacy and Branch brings mobile measurement and HIPAA-compliant CDP capabilities together for healthcare

Feb 23, 2026

Product

Platform Updates: REST API, Funnel Visualizer, Consent Audit Reporting, and Heatmaps

Public REST API with scoped API keys, upgraded funnel visualizer for conversion analysis, auditor-grade consent reporting, heatmaps in expanded beta, tag manager improvements, web scanner deep scanning, and new destinations.

Feb 20, 2026

Product

Platform Updates: Attribution Cost Reporting, Audience Preview, New Destinations, Warehouse Enhancements, and Consent Improvements

Attribution cost reporting with ROAS and cost per lead by channel, audience builder preview, three new destinations (Iterable, ArtsAI, Azure Storage), warehouse enhancements with custom KMS and test connections, and consent improvements including cookie consolidation and Excel export.

Feb 11, 2026

Product

Integration Updates: Google Data Manager, Enhanced Ad Partner Support, and CDP Improvements

Major integration updates including the new Google Data Manager destination for offline conversions, expanded event support for Vibe, iHeartMedia (Magellan), Klaviyo, Mixpanel, and HubSpot.

Jan 20, 2026

Product

Platform Updates: Attribution Tables, Enhanced Consent Analytics, and Web Scanner Improvements

Powerful attribution tables with advanced filtering, enhanced consent analytics with regional and opt-out insights, new consent platform modes and design center, and improved web scanner with categorization and suppression capabilities.

Jan 7, 2026

Guides

Cryptography for Regulated Marketing Data: What Matters (and What Doesn't)

A de-mystifier for security teams, agencies, and marketers who need to speak the same language about hashing, encryption, and data protection in regulated industries.

Jan 7, 2026

Guides

Encryption End-to-End: From Form Fill to Data Warehouse

How encryption should protect regulated marketing data across the full lifecycle—browser to warehouse

Jan 5, 2026

Product

Platform Updates: Enhanced Session Replay, Location APIs, DMA Geolocation, and New Integrations

Explore the latest Ours Privacy platform updates, including enhanced Session Replay, Location APIs, DMA-level analytics, new integrations, and privacy-first attribution reporting.

Dec 17, 2025

Product

Ours Privacy Unveils Next-Generation Analytics Suite, Advancing Its Vision for a Comprehensive Healthcare Marketing CDP

New capabilities for attribution, web analytics, session replay, and funnel insights arrive as healthcare organizations navigate an evolving privacy landscape

Dec 11, 2025

Product

Platform Updates: Visitor Reporting, Enhanced Logic Operators, and New SDKs

Visitor reporting for first and initial attribution tracking, new date and regex operators for custom mappers, logic testing with historical payloads, and new Ruby, Golang, and Kotlin SDKs

Nov 6, 2025

Product

How Session Replay Works (and How Ours Privacy’s Session Replay is HIPAA-Compliant)

Learn how session replay actually works and how Ours Privacy helps healthcare marketers see the patient journey — clearly, safely, and in context.

Nov 4, 2025

Product

Major Platform Updates: Enhanced Analytics, Real-Time Insights, and New Integrations

Real-time event analytics with session replay, enhanced mapping workflows, status page improvements, and new GoHighLevel and NextHealth integrations for healthcare marketers.

Oct 23, 2025

Product

Web Analytics Beta: A Foundation for Privacy-Safe Healthcare Analytics

New web analytics platform for tracking visitor behavior and events across your healthcare website while supporting privacy compliance efforts

Oct 16, 2025

Product

Latest Platform Updates: Global Search, Analytics Improvements, and Session Replay Beta

New global search palette, enhanced analytics with date range handling, and session replay beta—all designed to make your workflow faster and more powerful.

Oct 10, 2025

Product

Ours Privacy Expands Integration Capabilities to Support 100+ EHR systems

Comprehensive integration solution allows healthcare marketers to track patient journeys from first click to clinical outcomes while enabling HIPAA compliance

Oct 7, 2025

Product

Track ROI with Confidence: Ours Privacy Now Connects with 100+ EHR Systems

Ours Privacy now integrates with 100+ EHR systems via our specialized integration partner using HL7/FHIR standards, helping healthcare marketers connect campaigns to clinical outcomes and measure true ROI.

Oct 2, 2025

Product

Product Roundup: Integrations, Consent Replay, GTM, Recent Events

High-level roundup of new integrations, consent replay, GTM improvements, and Recent Events enhancements—built for HIPAA‑compliant growth.

Sep 26, 2025

Guides

The 3 Ms of HIPAA-Compliant Ads & Analytics: How to Know When You’re Ready

Learn the three key moments that signal it's time to implement HIPAA-compliant analytics in healthcare marketing.

Sep 24, 2025

Product

Four Major Updates That Make Healthcare Marketing Compliance Easier

Improved compliance reporting, enhanced consent tracking, and expanded ad destination properties—all designed to simplify HIPAA-compliant healthcare marketing

Sep 12, 2025

Product

Why We Are Called Ours Privacy

The story behind our name: why we chose Ours Privacy, how foresight into HIPAA and shifting consumer privacy shaped it, and why it came into focus with Consent Management.

Sep 3, 2025

Product

The Three Legs of Healthcare Marketing

The three essential components of healthcare marketing compliance that most teams are missing. How consent management, server-side analytics, and web scanning work together to create a sustainable, compliant marketing system.

Sep 3, 2025

Press Release

A New Look, Same Mission: Our Brand Refresh Journey

We’ve leveled up our brand to better reflect our mission: protecting patient trust while powering healthcare marketing growth. See what’s new and why we made the change.

Sep 2, 2025

Product

Identity on the Web: Building Identity Into Your Attribution and Analytics Strategy

Identity on the web is fractured across devices, domains, and sessions. Here’s how to rethink identity resolution to future-proof your analytics and personalization strategy.

Aug 25, 2025

Policy & Market

HIPAA-Compliant Alternatives to Google Analytics

Learn about HIPAA-compliant alternatives to Google Analytics, which enable GA4 while protecting patient data.

Aug 15, 2025

Product

Domo Integration + Daily Visitor Diffs in Data Lake

Our new Domo integration and daily visitor diff exports bring sharper insights and smoother data flows to your analytics stack.

Aug 13, 2025

Product

Maximum Security: Ours Privacy’s Fine-Grained Permission Engine

Discover how Ours Privacy’s fine-grained permissions deliver minimal roles across all marketing products—supporting HIPAA compliance and least-privileged.

Aug 7, 2025

Product

Two Features You Asked For: Consent Design Playground + A Smarter Web Scanner

You asked, we shipped. Test your HIPPA Compliant CMP’s design before you commit and audit third-party storage on your site like never before.

Aug 5, 2025

Product

Announcing Our Google Ads 360 Integration: Now Live!

Ours is excited to announce our new Google Ads 360 integration is now live. Request access to leverage Google’s DSP product suite with our privacy-forward platform. Learn more and start optimizing your campaigns today.

Jul 23, 2025

Product

Announcing the Ours Privacy + Tellescope Integration: HIPAA-Compliant Conversion Tracking Made Easy

Ours Privacy has teamed up with Tellescope to bring you seamless, HIPAA-compliant conversion tracking and analytics and with zero coding required.

Jul 8, 2025

Product

Map Embeds, Leveled Up: Multiple Locations, Interactive Pin Select, and More

Ours Privacy’s new map embeds now support multiple locations, automatic centering, interactive pin selection, and improved address entry for seamless marketing customization.

Jul 3, 2025

Product

Craft Your Audience with Our Privacy-Forward Audience Builder

Discover our privacy-forward Audience Builder: define audiences, sync with ad platforms, and stay HIPAA-friendly. Build and activate audiences with real-time data—no code needed.

Jul 1, 2025

Product

Impact.com Integration: Effortless Server-Side Event Delivery

Announcing our integration with Impact—send server-side events easily, no front-end rework required. Privacy-forward, HIPAA-friendly event delivery for affiliate attribution.

Jun 27, 2025

Product

Ours Privacy + Keragon: Automate Conversion Tracking Across Systems Without Sacrificing Privacy

We’re excited to announce a new integration between Ours Privacy and Keragon, giving healthcare teams a seamless way to send conversion events from their existing tools to advertising and analytics platforms, all while staying compliant.

Jun 26, 2025

Product

Introducing The X Ads Destination - Server-Side Tracking with Zero Pixel Touch

Launch X Ads - our newest destination for privacy-forward, HIPAA-compliant server‑side ad tracking that bypasses traditional pixels while maintaining full performance.

Jun 23, 2025

Product

Boost Your HubSpot Workflows with Ours Privacy’s Official Integration

We’re excited to introduce Ours Privacy’s custom HubSpot app integration—now you can power HubSpot workflows directly into Ours Privacy with zero extra cost. Discover how easy it is to trigger data events like appointment scheduling, completion, and more, all built-in and free.

Jun 19, 2025

Product

Know What’s Running on Your Website — Automatically Detect Third-Party Scripts on Your Website

Discover what compliance risks really exist on your site. Our Web Scanner finds them for you—automatically, every week.

Jun 18, 2025

Product

Boost Ad Attribution with IPv4-Only Tracking via Ours Privacy

Want better ad platform attribution? Our new optional IPv4-only collection feature ensures consistent IP formatting for easier matching.

Jun 17, 2025

Product

Ours SDKs for iOS, Android & React Native

Meet the Ours SDKs for iOS, Android, and React Native — the privacy-forward way to embed compliant data collection in your native apps

Jun 5, 2025

Product

A Better Way to Remap Events Across Destinations

Our new bulk mapper view and smart autocomplete make it dramatically faster to manage and remap your event data across destinations like TikTok and Google Ads

May 14, 2025

Product

Get to Know Your Visitors Better: Enriched Data Has Landed

You can now enrich your visitor profiles in real-time with synthetic or external data, and use that enriched data in your mappings across all destinations.

May 13, 2025

Product

Unlock the Power of Extensible Pipelines: AWS Lambda, HTTP Destinations & Dashboard Upgrades

Explore Ours Privacy’s newest features: UI upgrades like bulk event import, visual dashboards, real-time event streaming via AWS Lambda & HTTP Destinations, and standard event mapping dropdowns.

May 2, 2025

Product

Introducing Snapchat Ads and Quora Ads Integration

Now supporting Snapchat Ads and Quora Ads! Forward consented event data to these new destinations with OursPrivacy while maintaining HIPAA compliance and a privacy-first approach.

Apr 29, 2025

Partnerships

Ours Privacy Partners with StackAdapt

Learn more about how to integrate Ours Privacy and StackAdapt for compliant programmatic advertising.

Apr 24, 2025

Product

Announcing Our Server-Side GTM Proxy

Announcing Google Tag Manager proxying to reduce the number of 3rd party scripts on your site

Apr 16, 2025

Product

Enhance Your Data Privacy and Compliance with Our Segment Integration

Apr 10, 2025

Product

From Storage to Activation: How Ours Privacy Unlocks Deep Querying & Deployment of Your Data

Ours Privacy now supports Snowflake, Databricks, LiveRamp, and clean room integrations—making it easy to query, shape, and securely deploy your data from Parquet to any destination

Apr 4, 2025

Partnerships

Announcing a Podscribe Integration for Podcast Advertising

Learn more about how to integrate Ours Privacy and Podscribe for podcast advertising.

Apr 2, 2025

Guides

Beyond Pixels: Overlooked Ways Healthcare Companies Share PHI

Guide to how using things like map and video embeds may accidentally share PHI.

Mar 24, 2025

Guides

Choosing a Vendor: How to Manage Customer Data for Compliance and Growth

Pros and cons of using an external customer data platform or privacy platform.

Mar 20, 2025

Product

Data Retention: Balancing Privacy and Performance

Learn how a clear data retention strategy can build user trust and simplify data management, ensuring your information is handled responsibly with Ours Privacy

Mar 18, 2025

Partnerships

Ours Privacy Partners with CallRail to Safely Optimize Ads and Enrich Analytics with Call Tracking Data

Ours Privacy and CallRail announce a robust integration.

Mar 11, 2025

Policy & Market

GTM Changes: What Healthcare Marketers Need to Know

Google is making major changes to GTM tracking starting April 10, 2025. Learn how this impacts healthcare marketers and what you can do to stay in control of your data.

Mar 10, 2025

Product

Integrating Google Sheets with Ours Privacy

Send events to Ours Privacy through Google Sheets

Mar 4, 2025

Product

First-Class SDKs + OpenAPI: The Easiest Way to Build with Ours Privacy

Ours Privacy now offers first-class SDKs for Python, PHP, and Node.js—plus full OpenAPI documentation! Integrate privacy-friendly data handling faster than ever

Feb 27, 2025

Partnerships

Ours Privacy and FrontrowMD Partner to Help Health Brands Adapt to Meta’s New Data Rules

Ours Privacy and FrontrowMD Partner to Help Health Brands Adapt to Meta’s New Data Rules

Feb 25, 2025

Product

HIPAA Compliant Embed Interactive Maps

Embed HIPAA-compliant interactive maps into your website with just one click. No coding needed—choose from custom themes, match your brand, and improve user navigation effortlessly

Feb 25, 2025

Product

Using Bot Detection and Filtering to Protect Your Analytics

Enhance your data accuracy by using bot detection and filtering techniques. Learn how to identify and manage bot traffic to ensure reliable analytics and reporting

Feb 24, 2025

Product

Effortless Account Management: Multi-Accounts, SAML, and Granular Permissions

Managing multiple accounts has never been easier. With seamless SAML SSO, multi-account access, and precise permission controls, Ours makes enterprise-grade security and user management effortless

Feb 23, 2025

Product

HIPAA Compliant Video Platform

The Ours Video Player allows you to upload and embed videos securely on sensitive pages with HIPAA compliance. Get transcripts, SEO-friendly metadata, and full customization

Feb 17, 2025

Product

Mastering Data Mapping: More Control, More Transparency, Less Hassle

Data mapping just got a serious upgrade. With complex conditions, better visibility, and streamlined webhook reuse, you can fine-tune how your data flows like never before

Feb 12, 2025

Product

Published Versions - Take Control of how changes go live

Discover how Ours Privacy’s Published Versions feature lets you manage data changes with ease

Feb 5, 2025

Product

Introducing Event Replay: Resend Your Data with Precision

Event Replay in Ours Privacy lets you resend historical events to destinations with full control.

Jan 29, 2025

Product

Ours Launches Custom Domains

Discover how custom domains and server-side cookies enhance privacy, web performance, and security while giving you more control over your data. Learn the key benefits and setup process

Jan 24, 2025

Product

Ours Launches Synthetic Data

Synthetic Data ensures privacy and compliance by generating anonymized versions of real user data for secure sharing. Explore how it works and why it matters.

Jan 9, 2025

Product

Simplifying Integration: Ours Privacy Google Tag Manager Integration

Learn how to integrate Ours Privacy with Google Tag Manager to simplify tracking setup, ensure compliance, and secure your data

Dec 6, 2024

Product

Introducing Our Interactive Studio

Say hello to the Interactive Studio, our intuitive visual tagging tool designed to simplify event tracking and enhance your analytics setup

Dec 6, 2024

Policy & Market

Meta’s Policy Change: What Healthcare Advertisers Need to Know

What healthcare marketers need to know about Meta’s changes to data policy

Nov 25, 2024

Product

Unlock Your Team with Our New Test Mode

Debugging your analytics events in Ours just got easier. We now have a no-code test mode that shows a preview of your events on-site and a dev test token.

Nov 22, 2024

Product

Dive into Our New Powerful Reporting Features

Analyze events, maintain compliance, and ensure seamless event management with ease.

Nov 22, 2024

Product

Ours Adds TikTok, Reddit, Bing, Pinterest, and LinkedIn Ad Destinations

Send data to TikTok, Reddit, Bing, and LinkedIn compliantly with Ours’ privacy-forward platform

Nov 22, 2024