Platform Updates: Attribution Cost Reporting, Audience Preview, New Destinations, Warehouse Enhancements, and Consent Improvements

Healthcare marketing teams need to understand which campaigns are actually driving ROI, preview who they're targeting before activating audiences, and trust that their data pipeline and consent tools work reliably at scale. This release delivers cost-based attribution reporting, audience builder preview, three new destinations, enterprise warehouse enhancements, and a set of consent platform improvements that make the platform leaner and easier to manage.

Here's what's new:

Attribution Channels: Cost Reporting and Ad Performance Analysis

Understanding which marketing channels deliver results has always required stitching together data from ad platforms, analytics tools, and internal reporting. Each platform self-reports its own numbers, and the totals rarely agree. We've built cost reporting directly into Attribution, alongside the funnels, visitor journeys, and analytics you already use, so you can upload ad spend data and see performance metrics calculated against your own first-party conversion events.

What's new:

• Upload ad spend by platform: import cost data from Google Ads, Facebook, and other platforms via CSV upload in the Ad Sources tab

• ROAS by channel: see return on ad spend calculated against your actual conversion events, not self-reported platform numbers

• Cost per lead: understand what you're paying per conversion across every paid channel

• Quality score: a normalized score (0-100) that ranks channel performance relative to all your channels, so you can compare Facebook to Google to organic on the same scale

• Daily trend breakdowns: see visits, leads, revenue, and spend broken down by day to spot trends and anomalies

• Campaign-level drill-down: expand any channel to see performance by individual campaign name

Most privacy-focused platforms stop at event tracking. They tell you what happened, but not what it cost or whether it was worth it. With cost reporting in Attribution, you can answer "which channel is actually driving ROI?" using your own first-party conversion data as the source of truth. Your ROAS numbers reflect real patient conversions and form submissions, not what Google or Meta tells you happened.

Cost reporting is currently available as a private beta. Request access to get set up with your ad accounts.

Audience Builder: Preview Before You Publish

Building audiences with complex filter criteria has always required a leap of faith: you define the rules, publish the audience, and hope it captures the right visitors. We've added a preview panel to the audience builder so you can see a sample of matching visitors before you commit.

What's new:

• Preview button: click Preview to run a sample query against your data warehouse and see who matches your current criteria

• Estimated total count: see how many total visitors match your audience definition

• Sample visitor table: review a sample of matching visitors with email, name, city, state, country, first seen, and last seen

• Validate before publishing: confirm your filters are capturing the right population before activating any campaigns

Instead of publishing an audience and discovering it's too broad, too narrow, or missing a key filter, you can preview the results and adjust. Less guesswork, less wasted ad spend, and more confidence that the right visitors are targeted.

New Destinations: Iterable, ArtsAI, and Azure Storage

We've added three new destinations that expand what you can do with your event data:

Iterable: Lifecycle marketing platform for email, SMS, push, and in-app messaging. Send events and user data directly from Ours Privacy to power drip campaigns, re-engagement sequences, and behavioral triggers in Iterable.

ArtsAI: Server-to-server ad conversion tracking. Send conversion data including purchase value, order ID, and content ID to ArtsAI for ad attribution and campaign optimization across programmatic channels.

Azure Storage Warehouse Sync: First-class warehouse destination for organizations running on Microsoft Azure. Sync your event data to Azure Blob Storage with the same configuration and reliability as our existing S3 warehouse sync.

Iterable gives healthcare marketing teams a direct connection to their lifecycle automation without building custom pipelines. ArtsAI closes the loop on programmatic ad attribution. And Azure Storage gives Microsoft-shop health systems a warehouse option that fits their existing cloud infrastructure.

Documentation: Iterable | ArtsAI | Azure Storage

Warehouse Destination Enhancements: Test Connections, Custom KMS Keys, and S3 Key Prefixes

Warehouse destinations are where your raw event data lands for long-term storage and analysis. We've made several improvements that give you more control over setup, security, and organization.

What's new:

• Test connection button: validate your warehouse credentials and connectivity before enabling the destination, so you know it works before any data flows

• Custom KMS keys for S3: bring your own AWS KMS encryption key for S3 warehouse destinations, giving your security team full control over how data is encrypted at rest

• S3 key prefix support: organize warehouse data with custom key prefixes to separate data by environment, client, or data type within a single bucket

• KMS and auth error alerting: clear, actionable error messages when warehouse authentication or encryption configuration fails, so you can fix issues immediately instead of discovering silent failures later

Healthcare organizations going through SOC 2 or HIPAA audits need to demonstrate control over how data is encrypted and stored. Custom KMS keys mean your security team owns the encryption — not us. Test connections remove the guesswork from warehouse setup. And S3 key prefixes let you organize data in a way that makes sense for your infrastructure.

Consent Platform Improvements: Smaller Footprint, Excel Export, and SDK Hardening

We've shipped a set of improvements to the consent platform that reduce its footprint, make it easier to audit, and improve reliability.

Cookie consolidation:

We've collapsed multiple cookies into a single consolidated cookie across the consent platform and tag manager. The system reads from the consolidated cookie first and falls back to legacy values for backwards compatibility, so existing implementations continue to work without changes.

• Fewer cookies: reduces the number of cookies set on your visitors' browsers

• Smaller request headers: less overhead on every HTTP request

• Less surface area: a single, cleanly named cookie is easier to document in your privacy policy and cookie disclosures

Export consent settings as Excel:

You can now export your entire consent configuration as an Excel file. Compliance and legal teams get a reviewable document they can use for audits, internal reviews, or sharing with partners without needing access to the platform.

SDK hardening:

We've reduced the recognizable surface area of our SDKs across the consent platform, tag manager, and event tracking scripts. Script load times are now faster, and scripts are less likely to be incorrectly flagged by browser extensions. No configuration required: this is built into the SDK automatically.

What's Next

These updates strengthen the platform across attribution, audience building, integrations, data infrastructure, and consent management. We're continuing to expand cost reporting capabilities, add destinations, and make the platform leaner and more secure.

For setup and technical details, see our documentation.

Ready to see these updates in action? Book a demo to learn how we're making healthcare marketing compliance easier.