Say hello to our new Audience Builder: the fastest, easiest, most privacy-forward way to create and activate precise audiences. About a month ago, we teased this on LinkedIn—and today we’re thrilled to open it up in beta. With just a few clicks, you can define your ideal customer groups, sync them to your marketing destinations, and stay fully compliant with PHI and PII standards.

Why Audience Building Matters

Marketers, growth teams, and compliance officers all know: success hinges on reaching the right people. But most tools make it hard to define your best users in one place—let alone activate those definitions across your marketing stack.

Our new Audience Builder changes that. It brings your customer data together, lets you define audiences with clarity, and activates them instantly across your destinations—all with HIPAA-friendly, privacy-forward controls.

A Simpler, Privacy-Forward Approach

We designed Audience Builder to make defining and using customer groups as easy as possible. No code required. Just:

• Choose user properties (like city, device type, or custom attributes)

• Add behavior rules (like clicks, page views, or custom events)

• Sync instantly to Google Ads, Meta Ads, or any destination you’ve connected

Our approach is privacy-forward with smart defaults to ensure compliance out-of-the-box. That means your users’ PHI and PII are fully respected and carefully controlled without blocking you from marketing effectively.

We built this for marketers who care about compliance and results.

For the technical details, see our Audience Builder documentation.

Defining Your Ideal Audience

Forget confusing workflows or rigid rule builders. With our Audience Builder you can:

• Filter by any visitor property

• Define behavioral criteria

• Combine conditions easily

• Save and reuse definitions

It’s about capturing your definition of high-value customers—without the guesswork.

Real-Time Sync to Your Destinations

Once you’re happy with your audience, publishing it is a single click. From there:

• Automatically sync to Google Ads, Meta Ads, or any other connected destination

• Use your audience in ad platforms to build custom audiences

• Keep your targeting fresh and consistent everywhere

You can activate or deactivate publishing at any time. No more wrangling CSVs or manually uploading lists.

Automatic Updates to Stay Fresh

Your customers change over time. Our Audience Builder lets you:

• Set automatic update schedules (daily, weekly, custom intervals)

• Ensure your audiences are always using the latest behavior and properties

• Remove stale or irrelevant users from your audiences automatically

This is perfect for dynamic campaigns, retargeting strategies, or loyalty programs that rely on up-to-date data.

Privacy You Can Trust

We’re not just easy to use—we’re built for compliance. Your data stays safe and your marketing stays ethical:

• Full PHI, and PII whitelisting

• Role-based permissions for your team

• Detailed audit logs

• Easy integrations with your data governance rules

That means no more worrying about violating customer trust or getting on the wrong side of regulators.

For details on our approach to privacy, see our docs overview.

Get Started Today

Audience Builder is available now in beta. If you’re already an Ours user, you can try it immediately in your dashboard:

• Define audiences with zero code

• Sync them seamlessly to ad destinations

• Respect your users’ privacy and stay compliant

We’re continuing to roll out even more features for defining and refining your audiences—so stay tuned.

Ready to put your data to work the right way? Give our privacy-forward Audience Builder a try today.