Major Platform Updates: Enhanced Analytics, Real-Time Insights, and New Integrations

Healthcare marketing is getting faster, more connected, and more powerful. Today we're announcing major platform updates that bring real-time analytics capabilities with our enhanced HIPAA-compliant session replay and new workflow improvements designed specifically for healthcare marketers who need to move quickly while maintaining compliance.

Here's what's new:

Real-Time Event Analytics: See What's Happening Now

Following our Web Analytics beta announcement, we're dramatically improving event analytics with real-time capabilities and powerful querying tools.

What's new:

• 1-minute data availability (down from 15 minutes) - see what's happening in near real-time

• Advanced filtering and querying by visitor, session, page path, and date range

• Session-level event tracking - see everything a visitor did in their session

• Cross-session visitor analysis - track visitor behavior over time

• Page-specific event analysis - understand what happens on specific pages

Enhanced with Session Replay: Every event you query and analyze now includes corresponding session replays, so you can not only see the data but watch exactly what happened. This combination of real-time analytics and visual session replay gives you insight into visitor behavior.

Status Page Improvements: Better Visibility and Historical Context

We've enhanced our status page to give you better visibility into platform performance and historical context.

What's improved:

• 90 days of historical data (up from 30 days)

• Historical incident tracking - see past issues and resolutions

• Better incident reporting with detailed timelines and impact analysis

• Improved reliability metrics for better planning and communication

This gives you the historical context you need to understand platform performance trends and communicate effectively with stakeholders about any past issues.

Funny timing: We've been planning these status page improvements for months, but the timing couldn't be more ironic. While major AWS outages were causing widespread disruptions across the internet, Ours Privacy remained operational.

Enhanced Mapping Workflows: Quality of Life Improvements

We've added several quality of life improvements to make event tracking configuration faster and more intuitive.

What's improved:

• Bulk event addition with "Save and Next" workflow - what used to take 10 clicks now takes 1

• Flexible mapping insertion - add mappings at the beginning, end, or anywhere in your sequence

• Easy duplication and reordering of existing mappings

• Context-aware insertion - add mappings before or after any existing item

• Streamlined workflow for complex event tracking setups

These improvements make it faster to configure event tracking while maintaining the flexibility to adjust as your campaigns evolve.

Why this matters: Healthcare marketing campaigns often require different privacy settings per state due to varying state privacy laws. These improvements eliminate repetitive clicking and make it faster to set up sophisticated tracking configurations while maintaining the flexibility to adjust as your compliance requirements evolve.

New Integrations: GoHighLevel and NextHealth

We're excited to announce two new integrations that healthcare marketers rely on daily: GoHighLevel and NextHealth. These integrations mean your marketing data flows seamlessly into the tools you're already using, eliminating data silos and giving you a complete picture of patient engagement from first touch to conversion.

The Bigger Picture: Connected Healthcare Marketing

These updates represent more than individual feature improvements—they're building toward a connected healthcare marketing ecosystem where data flows seamlessly between your marketing tools, analytics provide real-time insights, and compliance is built into every interaction.

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