Welcome to a more powerful and flexible Ours Privacy.

We’re rolling out advanced event routing capabilities and a host of quality-of-life improvements that make managing your privacy-forward data flows faster, safer, and more customizable.

The New Visual Dashboard

Get a bird’s eye view of how your data is flowing — from every inbound source to every outbound destination.

Our new dashboard interface visually maps the flow of events, so you can instantly understand what's connected, what's live, and what needs action.

Bulk CSV Event Uploads

Managing large numbers of events just got easier.

Now, instead of entering events one by one, you can upload a CSV file containing allowed event names and any remapped values. This streamlines onboarding for complex systems and speeds up migration.

Perfect for teams dealing with multiple ad platforms, conversion events, or analytics pipelines.

Standard Events Now in Dropdowns

Typos are the silent killer of reliable event mapping. That’s why we’ve added standard event support as a dropdown selection when mapping destinations like Facebook Ads.

No more misspelled "Purchase" or inconsistent casing on "StartTrial." Just select from the official event name list and go.

This small tweak saves time and reduces silent breakage in your destination mappings.

Extending with AWS Lambda

The new AWS Lambda integration puts you inside the pipeline — literally. With it, you can process every event in real time using your own code. Filter, format, hash, enrich, store, or forward data however you want, with complete control.

This unlocks use cases like:

• Privacy-preserving data transformations

• Real-time enrichment or scoring

• Conditional forwarding to other services

• Compliant logging and auditing

Learn more in our AWS Lambda documentation.

Real-Time Delivery with HTTP Destinations

Need to ship events as they happen? The HTTP Destination lets you send raw, structured event data to any URL endpoint — no storage or delay. This works great for syncing into your own systems or third-party tools that need immediate updates.

You can configure headers, payload templates, and retries right from the UI.

More on setup here: HTTP Destination docs.

What’s Next?

This release is all about empowering your data team with real-time, extensible pipelines — while improving speed and ease-of-use in the day-to-day experience.

And we’re just getting started.

Want to learn more or implement these features today? Check out our full documentation or reach out to our team for support.