Ours Privacy and Branch Announce First Healthcare-Focused MMP and CDP Collaboration
Feb 23, 2026
Sophia Zey
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Houston, TX — Ours Privacy, the HIPAA-compliant customer data platform built for healthcare marketing, today announced a partnership with Branch, a mobile measurement partner (MMP) with HIPAA-eligible infrastructure trusted by 100,000+ brands worldwide. The partnership enables healthcare organizations to combine Branch's mobile app attribution and deep linking capabilities with Ours Privacy's customer data platform, enabling tracking the full patient journey across devices and platforms.
Branch has spent years solving some of the hardest problems in mobile app marketing, building the attribution, deep linking, and measurement infrastructure that brands worldwide rely on to understand and optimize the complete mobile journey.
Ours Privacy and Branch’s solutions complement each other by connecting HIPAA-ready mobile attribution and deep linking with a healthcare-exclusive, compliant CDP built for activation. Together, the partnership enables secure signal routing to platforms like Google Ads, Meta, TikTok, and 150+ others—creating a seamless pipeline from privacy-first measurement to compliant campaign optimization.
Through the partnership, healthcare organizations can use Branch to bridge web and mobile with deep linking and app store attribution, then use Ours Privacy to unify that data into a single patient profile and route it compliantly to ad platforms — automatically redacting, hashing, or anonymizing any protected health information before it leaves the environment. The result: campaign optimization based on real metrics, not just click-based proxies.
"Many healthcare organizations have built sophisticated mobile apps, yet measurement across web, app, and downstream conversion events is often fragmented. This collaboration brings together Branch’s mobile measurement and deep linking expertise with Ours Privacy’s unified, governed data infrastructure to deliver a clearer view of the full patient journey."— Adam Putterman, co-founder, Ours Privacy
“This partnership reflects a shared belief: healthcare marketers shouldn’t have to trade compliance for clarity. We’re excited to join forces with Ours Privacy to be that privacy-safe bridge between mobile attribution and secure data activation, unlocking app install visibility and end-to-end patient journey insight.” - Paul Campagna, Sr. Director, Global Partnerships
Healthcare organizations, health systems, digital health companies, and the agencies that serve them are encouraged to contact Ours Privacy or Branch to learn more. For more information, visit oursprivacy.com.
About Ours Privacy
Ours Privacy is a HIPAA-compliant customer data platform (CDP) built by healthcare marketers for healthcare marketers. Ours Privacy enables health systems, digital health companies, and medical brands to run performance marketing while navigating a rapidly evolving privacy landscape. Ours Privacy integrates with major channels including Google Ads, Meta Ads, CRM systems, scheduling platforms, data warehouses, and more. For more information, visit oursprivacy.com.
About Branch
Branch is a mobile measurement partner trusted by 100,000+ brands worldwide, with HIPAA-compliant infrastructure designed for health plans, providers, telehealth platforms, fitness and wellness apps, and insurers. Branch delivers reliable mobile attribution, deep linking, and engagement tools, combining compliance-first infrastructure with the measurement capabilities modern healthcare marketing demands.
