Latest Platform Updates: Global Search, Analytics Improvements, and Session Replay Beta

We've been shipping updates that make your daily workflow faster and more powerful. This roundup covers four major improvements: lightning-fast navigation, better analytics insights, session replay beta announcement, and enhanced Google Ads integration.

Here's what's new:

Global Search Palette: Find Anything Instantly

We've added a global search palette that lets you jump to any page, setting, or action without clicking through menus.

What it does:

• Press Cmd+K (or Ctrl+K) to open the search palette

• Fuzzy search through pages, clients, settings, and common actions

• Navigate to any destination or recent page in seconds

This isn't just a search box—it's power-user navigation that makes the app feel faster and more responsive. Less clicking, more doing.

Analytics: Period-over-Period Comparisons and Custom Date Ranges

We've rebuilt the analytics experience to give you cleaner insights and more reliable data.

What's improved:

• Period-over-period comparisons showing exactly how your metrics changed

• Custom date range selection for more flexible analysis

• Click-to-drill functionality on charts to explore specific days

• Better timezone handling for accurate reporting

The result? You can answer questions faster and trust the numbers you're seeing. No more guessing about what happened on specific days or whether your campaigns are actually working.

More analytics improvements coming soon—including deeper session insights and enhanced reporting capabilities.

Session Replay: See What Actually Happened

We're rolling out session replay in beta, giving you anonymized, privacy-safe replays of user sessions.

What you get:

• Timeline markers highlighting frustration signals like rage clicks

• Event correlation showing what happened before and after key actions

• Privacy-safe replays that protect sensitive data while showing behavior patterns

• Context for optimization to understand why users behave the way they do

This is perfect for validating campaign performance, understanding user friction, and optimizing conversion flows—all while maintaining the privacy standards healthcare marketing requires.

Want to try it? Session replay is now available in beta. Contact us to get access and see how it can improve your optimization workflow.

Google Ads and GA4: Enhanced Items Support

We've enhanced our Google Ads and Google Analytics 4 integrations to support more conversion data with items arrays.

Google Ads improvements:

• Items array mapping from your data sources into Google Ads

• Enhanced conversion tracking with detailed item-level context

• Smarter bid optimization based on complete conversion data

Google Analytics Measurement Protocol support:

• Items array mapping from your data sources into Google Analytics

• Complete eCommerce reporting with item-level details

• Reliable attribution even from server-side flows

This means your Google Ads campaigns get an even more complete picture of what users are buying, and your GA4 reports show the full conversion journey.

What's Next

These updates are just the start. We're already working on deeper reporting features, more native integrations, and tools that make healthcare marketing compliance even simpler.

As always, you can explore our full docs for setup guides and technical details.

Ready to see these updates in action? Visit oursprivacy.com to learn more about how we're making healthcare marketing compliance easier.