When it comes to affiliate and partnership marketing, Impact is one of the most trusted platforms. We're thrilled to announce our new integration that lets you deliver events to Impact server-side—making your attribution more reliable, privacy-forward, and compliant.

Impact.com powers the affiliate programs of top brands by giving them a single platform to manage partner performance. For your program to succeed, you need to send reliable conversion data so your partners get credit. But traditional client-side tagging can be fragile:

• User privacy risks increase

• Data consistency suffers across devices

Server-side event delivery fixes this. It sends your conversion events directly from your systems to Impact, avoiding the noise and risk of client-side tracking.

If you're already sending your events to us—our "auto-privacy" flow makes it even easier. You don't have to re-instrument or re-implement anything on your front-end. Your events are already being captured. Just enable Impact as a destination, and they’ll be delivered server-side automatically.

It’s as simple as toggling it on.

This approach isn’t just about convenience. It’s about privacy-forward, HIPAA-friendly practices. You choose exactly what you share with Impact. You keep your sensitive customer data out of browsers. You simplify compliance.

Because your data stays server-side, you reduce leak risks and improve control. For companies handling health data or other sensitive categories, this is a critical step in ensuring HIPAA-friendly attribution.

We also make it easy for you to maintain a minimal, audit-friendly data footprint. You can send just the conversion or lifecycle details Impact needs for attribution—no more, no less.

Ready to give it a try? You can get started in minutes.

For details on how to set it up, check out our Impact integration docs.

Or learn more about how destinations work in general.