Author: Tyler Zey
You can now forward website or app events directly to X Ads without ever loading the X Pixel. It’s all handled server-to-server, fully HIPAA-compliant, and 100% privacy-forward.
1. Why X Ads?
X Ads (formerly Twitter Ads) is part of the evolving x.com platform. As marketers seek out more privacy-conscious solutions, Ours Privacy makes it easy to route your events directly to X Ads server-side—with no client-side scripts, SDKs, or tracking pixels.
That means better performance, stronger compliance, and zero friction.
2. How X Ads Works in Ours Privacy
If you're already using Ours Privacy to route events to destinations like Meta, TikTok, or Google Ads, X Ads works exactly the same way. Once you authorize your X Ads account, it becomes a plug-and-play destination in your pipeline.
Here's the basic flow:
Events are collected on your site or app
Ours Privacy handles server-side processing
We forward the data directly to X Ads
No pixels. No risk of data leakage. Just server‑to‑server delivery.
3. What Can You Track?
Clicks & landing page visits
Conversions (checkouts, lead forms, bookings)
Custom events (video views, scroll depth, CTA taps)
Ours Privacy automatically parses and attaches click identifiers from URL parameters (like twclid), ensuring attribution even without client-side trackers.
Whether you're a healthcare org or a fintech startup, you can get the data you need—without compromising user trust.
4. Built for Compliance
Ours Privacy was designed for industries where privacy and trust are paramount. That means:
HIPAA compliance with signed BAA
Field-level data redaction and hashing
No client-side scripts or trackers
Fully server-side infrastructure
Adding X Ads as a destination gives you modern ad reporting and optimization tools—without ever exposing PHI or user-level identifiers unnecessarily.
5. Related Docs & Resources
Full guide: X Ads Integration in Ours Privacy
Learn how our destinations work: Overview of Ours Privacy Destinations
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