HIPAA-Compliant Audience Segmentation

Build Audiences Without Compromising Privacy

Define, segment, and activate your best audiences without risking PHI or PII exposure. Our privacy-forward Audience Builder is designed for healthcare marketers who need precision targeting without compromising compliance.

Book Demo

Read Docs

HIPAA-Compliant Audience Segmentation

Build Audiences Without Compromising Privacy

Define, segment, and activate your best audiences without risking PHI or PII exposure. Our privacy-forward Audience Builder is designed for healthcare marketers who need precision targeting without compromising compliance.

Book Demo

Read Docs

HIPAA-Compliant Audience Segmentation

Build Audiences Without Compromising Privacy

Define, segment, and activate your best audiences without risking PHI or PII exposure. Our privacy-forward Audience Builder is designed for healthcare marketers who need precision targeting without compromising compliance.

Book Demo

Read Docs

Audience Segmentation Can Be a Compliance Risk

Most audience tools were built for e-commerce, not healthcare. They often store sensitive data in ways that can violate HIPAA—or require risky workarounds like manual CSV uploads. Our Audience Builder changes that. It lets you define and activate precise audiences while respecting patient privacy, with HIPAA-friendly defaults and full PHI/PII controls baked in.

Audience Segmentation Can Be a Compliance Risk

Most audience tools were built for e-commerce, not healthcare. They often store sensitive data in ways that can violate HIPAA—or require risky workarounds like manual CSV uploads. Our Audience Builder changes that. It lets you define and activate precise audiences while respecting patient privacy, with HIPAA-friendly defaults and full PHI/PII controls baked in.

Audience Segmentation Can Be a Compliance Risk

Most audience tools were built for e-commerce, not healthcare. They often store sensitive data in ways that can violate HIPAA—or require risky workarounds like manual CSV uploads. Our Audience Builder changes that. It lets you define and activate precise audiences while respecting patient privacy, with HIPAA-friendly defaults and full PHI/PII controls baked in.

Segment with Confidence

Target your best users with precision. Create segments from real-time behavior and activate them across platforms, CRMs, or internal tools.

Ours Privacy Audience Segmentation Visitor Properties Screenshot

Filter & Combine

Build segments with powerful filtering options

Analyze & Understand

Get insights about your user segments

Activate & Export

Send segments to marketing platforms

The Privacy Features Healthcare Requires

Designed for marketers, trusted by engineering and compliance teams.

Book Demo

Smart Defaults

Ensure compliance out-of-the-box with smart defaults.

Signed BAA

Our business associate agreement covers all products.

No Third-Party Data Leaks

Combine Audience Builder with a Custom Domain for zero third-party cookies.

Audit-Ready

Full visibility into audience flows, so you can prove compliance anytime.

Healthcare Privacy Platform Animation

Read All About It

Dive into expert insights, product updates, and trends shaping the privacy forward analytics and healthcare marketing landscape.

Go to Blog

Blog

Craft Your Audience with Our Privacy-Forward Audience Builder

Blog

Read the Docs: Audience Builder - Create, manage, and sync audience builders based on visitor properties and event activity.

Built by healthcare marketers,
for healthcare marketers

We built Ours Privacy for ourselves. As healthcare operators building and scaling a national telehealth company, we couldn’t find a platform designed for the unique compliance and performance needs of healthcare. So, we built one. Ours Privacy is now trusted by many of the nation’s largest health systems, top digital health companies, and leading medical brands.

Our Story

Book Demo

Built by healthcare marketers,
for healthcare marketers

We built Ours Privacy for ourselves. As healthcare operators building and scaling a national telehealth company, we couldn’t find a platform designed for the unique compliance and performance needs of healthcare. So, we built one. Ours Privacy is now trusted by many of the nation’s largest health systems, top digital health companies, and leading medical brands.

Our Story

Book Demo

Built by healthcare marketers,
for healthcare marketers

We built Ours Privacy for ourselves. As healthcare operators building and scaling a national telehealth company, we couldn’t find a platform designed for the unique compliance and performance needs of healthcare. So, we built one. Ours Privacy is now trusted by many of the nation’s largest health systems, top digital health companies, and leading medical brands.

Our Story

Book Demo

Start the conversation

Healthcare marketers tell us every day about the challenges of flying blind, navigating compliance, and dealing with ad restrictions. Talk with one of our experts to see if Ours Privacy is the right fit for your organization.

Book Demo

Start the conversation

Healthcare marketers tell us every day about the challenges of flying blind, navigating compliance, and dealing with ad restrictions. Talk with one of our experts to see if Ours Privacy is the right fit for your organization.

Book Demo

Start the conversation

Healthcare marketers tell us every day about the challenges of flying blind, navigating compliance, and dealing with ad restrictions. Talk with one of our experts to see if Ours Privacy is the right fit for your organization.

Book Demo

Explore More from Ours Privacy

Consent Management is just one part of the Ours Privacy offering. Our HIPAA-Compliant CDP enables healthcare marketers to use the tools they need for analytics and optimized ads - without sacrificing patient privacy.

View CDP

Explore More from Ours Privacy

Consent Management is just one part of the Ours Privacy offering. Our HIPAA-Compliant CDP enables healthcare marketers to use the tools they need for analytics and optimized ads - without sacrificing patient privacy.

View CDP

Explore More from Ours Privacy

Consent Management is just one part of the Ours Privacy offering. Our HIPAA-Compliant CDP enables healthcare marketers to use the tools they need for analytics and optimized ads - without sacrificing patient privacy.

View CDP