A New Look, Same Mission: Our Brand Refresh Journey
Sep 2, 2025
Sophia Zey
Today marks an exciting milestone for Ours Privacy. As we've grown alongside the healthcare marketing teams we serve, we've learned more about what truly matters: making privacy compliance not just possible, but simple and empowering.
This isn't a reinvention - it's a refresh that better reflects who we've become. Over the past few years, our clients have navigated an increasingly complex landscape of privacy regulations, data challenges, and marketing pressures. We've adapted and built new products and more advanced features to not just keep pace, but to stay ahead. Now, our brand reflects how far we’ve come.
Visual Elements & Messaging
What We Kept: Our shield remains at the heart of our identity, which represents our commitment to protection. The original red from our national telehealth brand, Ours Wellness, stays too, symbolizing the importance of healthcare privacy. These elements anchor us to our mission roots.
What We Updated: You'll notice our new node design, representing the connections and integrations that make our platform so powerful for healthcare marketers. We've introduced calming blues alongside our red, creating a palette that speaks to both care and trust, backed by compliance and security.
Our design philosophy is intentionally bold, modern, and minimalist. This mirrors what we do best: take complex privacy requirements and make them simple to implement. Every visual choice reinforces our core belief that privacy compliance doesn't have to be overwhelming.
Who We Are, Still
Built by healthcare marketers, for healthcare marketers—this hasn't changed and never will.
Our mission remains the same: to help healthcare organizations reach patients with the information and care they deserve, while protecting privacy every step of the way.
Values:
Care
Like you, we believe that people always come first in healthcare. We’re here to help organizations protect patient trust while making it easier to connect people with treatments and services that could change their lives.
Innovation
We’re building a modern, comprehensive privacy platform for healthcare marketers, designed to keep up with evolving laws, reduce complexity, and make compliance easier to manage without inhibiting growth.
Partnership
We know what it's like to balance patient outreach with privacy requirements under pressure. That's why we're here for the long haul - from setup through ongoing changes in regulations - treating your compliance challenges as our own.
Healthcare marketers face enough noise: shifting regulations, rising litigation, constant pressure to perform. In that environment, our role is to lead with care and clarity, simplifying what can feel impossibly complex.
Looking Ahead
Our vision is becoming clearer every day: to be the healthcare marketing engine: the full-stack privacy platform that has everything a healthcare marketer needs, from consent to conversion.
We recently launched our Consent Management Platform, and we’ll continue innovating to fill in the gaps—so healthcare marketers always have HIPAA-compliant tools that enable, not restrict, growth.
This isn’t about compliance as a barrier; it’s about compliance as an enabler. With the right platform, marketing teams can move faster, test more boldly, and reach patients with the information and care they deserve. Growth and compliance aren’t opposing forces—they’re partners.
A huge thanks to slam.studio for bringing this vision to life and helping us translate our values into visuals that truly represent who we are.
What's Next
Ready to see how Ours Privacy can accelerate your healthcare marketing? We'd love to show you around our platform and discuss how we can support your goals.
[Book a demo] [Explore the platform]
This refresh is just one milestone in our journey. We’re excited to continue growing alongside the healthcare marketing community, making privacy simple so you can focus on what you do best—connecting with the people who need your care.
