Enable HIPAA-safe performance marketing and analytics

Ours Privacy is a HIPAA-compliant CDP + privacy platform that unlocks optimized ads and analytics while making sure sensitive data never reaches non-compliant tools. Leverage best-in-class tools - Tag Management, GA4, Google Ads, Meta, and more - without sacrificing patient privacy.

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Signed BAAs

SOC 2 Type II

USA-Hosted

No AI Data Processing

As featured in…

"We landed on Ours Privacy after exploring and trying some other solutions in the space. Their team's deep collaboration with our product team to help us set up, and even streamline, our data processes has been the best experience I've had with a software vendor."

Wesley Braden

Senior Marketing Manager, Virta Health

Why privacy-first marketing matters

Multi-million dollar settlements, shifting HHS guidance, and dozens of new state privacy laws make healthcare marketing complex and high risk.

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Compliance

HIPAA and new state privacy laws create complex requirements for every healthcare marketer.

Risk

Hidden trackers and non-compliant tools have already cost healthcare companies over $100M in lawsuits.

Trust

Patients expect privacy protection and choose providers who respect it.

Improper pixel usage can expose sensitive patient data, including IP addresses and browsing behavior, to third parties, risking severe privacy violations and regulatory penalties.

Ours Privacy Follows HHS Guidance

“The regulated entity can choose to establish a BAA with another vendor, for example a Customer Data Platform vendor, that will enter into a BAA with the regulated entity to de-identify online tracking information that includes PHI and then subsequently disclose only de-identified information to tracking technology vendors that are unwilling to enter into a BAA.”

U.S. Department of
Health & Human Services

Ours Privacy Follows HHS Guidance

U.S. Department of
Health & Human Services

Ours Privacy Follows HHS Guidance

U.S. Department of
Health & Human Services

Features built for healthcare marketing

You shouldn't have to choose between growth and patient privacy. Patients deserve to be helped, and you deserve the tools to reach them the right way.

Compliance by design

All the features you need for baseline visibility, optimized campaigns and retargeting.

Remove third-party pixels

Strip PHI and monitor events

Optimize for conversions

Full-funnel visibility

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Get started quickly and securely

Continue to use all of the tools, events, and setups you know and love.

Signed BAAs

2-3 day implementations

Robust default settings

Secure infrastructure

Get Started

About Signed BAA's

Leverage advanced performance features

Access our industry leading optimization features to push your ROI even higher.

Toggle synthetic data

Advanced identity stitching

First-party custom domains

Multi-touch attribution

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About Custom Domains

Trusted by high-growth startups to nationally-recognized health systems.

"Before Ours Privacy, our marketing was constantly scrutinized, and we struggled to confidently scale or optimize campaigns due to increasingly strict data restrictions.
Since implementing Ours Privacy, we’ve been able to satisfy all of our legal requirements, and scale our ad spend by 15% while maintaining the same acquisition costs. The platform gave us accurate, compliant, data and the confidence to be able to invest. The Ours Privacy team went above and beyond, even building custom integrations for us to make it all work.”

– Head of Growth, Leading Digital Health Company
"The best thing about Ours Privacy is that it's invisible.
I've worked with lots of similar companies in the past and maintaining them took over my entire product and marketing roadmap at times. Ours Privacy takes basically zero time to upkeep. With everything going on with Meta, I feel so grateful that we found you and work with you. I would have had heart palpitations if not."
– CEO, Pediatric Behavioral Health Platform
"We cannot recommend them highly enough!
As a startup, our biggest stressor was the amount of time and team resources a platform would take to set up… Luckily, the process of setting up Ours Privacy was simple from start to finish. I was able to set up the tracking on my own, with no developer support. The Ours team put together a custom implementation plan that was clear, easy to follow, and customized to our needs. They even offered a call with us to check our set-up before we took it live. It was the most comprehensive and helpful onboarding check we have ever received from a software provider.
We are confident that our set-up aligns with best practices because of Ours’ platform and support.
– MyWellBeing
Having Ours Privacy is added peace of mind for us.
We wanted to make sure we dotted all our i's and crossed our t's when it came to compliance. This enables us to confidently scale over time and reach more women to provide high-quality care.”
— Jacqueline Parisi, Head of Marketing, Elektra
“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”
– Josh Volkening, VP Growth, Allara

"Before Ours Privacy, our marketing was constantly scrutinized, and we struggled to confidently scale or optimize campaigns due to increasingly strict data restrictions.
Since implementing Ours Privacy, we’ve been able to satisfy all of our legal requirements, and scale our ad spend by 15% while maintaining the same acquisition costs. The platform gave us accurate, compliant, data and the confidence to be able to invest. The Ours Privacy team went above and beyond, even building custom integrations for us to make it all work.”

– Head of Growth, Leading Digital Health Company
"The best thing about Ours Privacy is that it's invisible.
I've worked with lots of similar companies in the past and maintaining them took over my entire product and marketing roadmap at times. Ours Privacy takes basically zero time to upkeep. With everything going on with Meta, I feel so grateful that we found you and work with you. I would have had heart palpitations if not."
– CEO, Pediatric Behavioral Health Platform
"We cannot recommend them highly enough!
As a startup, our biggest stressor was the amount of time and team resources a platform would take to set up… Luckily, the process of setting up Ours Privacy was simple from start to finish. I was able to set up the tracking on my own, with no developer support. The Ours team put together a custom implementation plan that was clear, easy to follow, and customized to our needs. They even offered a call with us to check our set-up before we took it live. It was the most comprehensive and helpful onboarding check we have ever received from a software provider.
We are confident that our set-up aligns with best practices because of Ours’ platform and support.
– MyWellBeing
Having Ours Privacy is added peace of mind for us.
We wanted to make sure we dotted all our i's and crossed our t's when it came to compliance. This enables us to confidently scale over time and reach more women to provide high-quality care.”
— Jacqueline Parisi, Head of Marketing, Elektra
“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”
– Josh Volkening, VP Growth, Allara

"Before Ours Privacy, our marketing was constantly scrutinized, and we struggled to confidently scale or optimize campaigns due to increasingly strict data restrictions.
Since implementing Ours Privacy, we’ve been able to satisfy all of our legal requirements, and scale our ad spend by 15% while maintaining the same acquisition costs. The platform gave us accurate, compliant, data and the confidence to be able to invest. The Ours Privacy team went above and beyond, even building custom integrations for us to make it all work.”

– Head of Growth, Leading Digital Health Company
"The best thing about Ours Privacy is that it's invisible.
I've worked with lots of similar companies in the past and maintaining them took over my entire product and marketing roadmap at times. Ours Privacy takes basically zero time to upkeep. With everything going on with Meta, I feel so grateful that we found you and work with you. I would have had heart palpitations if not."
– CEO, Pediatric Behavioral Health Platform
"We cannot recommend them highly enough!
As a startup, our biggest stressor was the amount of time and team resources a platform would take to set up… Luckily, the process of setting up Ours Privacy was simple from start to finish. I was able to set up the tracking on my own, with no developer support. The Ours team put together a custom implementation plan that was clear, easy to follow, and customized to our needs. They even offered a call with us to check our set-up before we took it live. It was the most comprehensive and helpful onboarding check we have ever received from a software provider.
We are confident that our set-up aligns with best practices because of Ours’ platform and support.
– MyWellBeing
Having Ours Privacy is added peace of mind for us.
We wanted to make sure we dotted all our i's and crossed our t's when it came to compliance. This enables us to confidently scale over time and reach more women to provide high-quality care.”
— Jacqueline Parisi, Head of Marketing, Elektra
“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”
– Josh Volkening, VP Growth, Allara

“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”
– Josh Volkening, VP Growth, Allara
"Before Ours Privacy, our marketing was constantly scrutinized, and we struggled to confidently scale or optimize campaigns due to increasingly strict data restrictions.
Since implementing Ours Privacy, we’ve been able to satisfy all of our legal requirements, and scale our ad spend by 15% while maintaining the same acquisition costs. The platform gave us accurate, compliant data and the confidence to be able to invest. The Ours Privacy team went above and beyond, even building custom integrations for us to make it all work.”

– Head of Growth, Leading Digital Health Company
"The best thing about Ours Privacy is that it's invisible.
I've worked with lots of similar companies in the past and maintaining them took over my entire product and marketing roadmap at times. Ours Privacy takes basically zero time to upkeep. With everything going on with Meta, I feel so grateful that we found you and work with you. I would have had heart palpitations if not."
– CEO, Pediatric Behavioral Health Platform
Having Ours Privacy is added peace of mind for us.
We wanted to make sure we dotted all our i's and crossed our t's when it came to compliance. This enables us to confidently scale over time and reach more women to provide high-quality care.”
— Jacqueline Parisi, Head of Marketing, Elektra
"We cannot recommend them highly enough!
As a startup, our biggest stressor was the amount of time and team resources a platform would take to set up… Luckily, the process of setting up Ours Privacy was simple from start to finish. I was able to set up the tracking on my own, with no developer support. The Ours team put together a custom implementation plan that was clear, easy to follow, and customized to our needs. They even offered a call with us to check our set-up before we took it live. It was the most comprehensive and helpful onboarding check we have ever received from a software provider.
We are confident that our set-up aligns with best practices because of Ours’ platform and support.
– MyWellBeing

Use Your Preferred Marketing Channels

Comprehensive ad and analytics integrations optimized with server-side connections, including GTM, GA4, Google Ads, Meta, and more. We add new integrations every week, just let us know what you need.

View All Integrations

Read Docs

Use Your Preferred Marketing Channels

Comprehensive ad and analytics integrations optimized with server-side connections, including GTM, GA4, Google Ads, Meta, and more. We add new integrations every week, just let us know what you need.

View All Integrations

Read Docs

Use Your Preferred Marketing Channels

Comprehensive ad and analytics integrations optimized with server-side connections, including GTM, GA4, Google Ads, Meta, and more. We add new integrations every week, just let us know what you need.

View All Integrations

Read Docs

Start the conversation

Healthcare marketers tell us every day about the challenges of flying blind, navigating compliance, and dealing with ad restrictions. Talk with one of our experts to see if Ours Privacy is the right fit for your organization.

Book Demo

Start the conversation

Book Demo

Start the conversation

Book Demo

Learn more about our full-stack healthcare marketing engine

Simplify your marketing compliance stack with Ours Privacy, the modern healthcare privacy platform designed for healthcare marketers and trusted by engineering and compliance.

Book Demo

View Platform

Customer Data Platform

Enable HIPAA-compliant ads and analytics

Learn More

Consent Management Platform

Manage cookie consent in one platform

Learn More

Analytics & Attribution Suite

Analytics, attribution, user funnels and more

Learn More

Embedded Maps

Display HIPAA-compliant interactive maps

Learn More

Embedded Videos

Deliver HIPAA-compliant rich video content

Learn More

Session Replay

See how users experience your site

Learn More

Translations

Reach patients in their own language

Learn More

Audience Builder

Safely create custom audience lists

Learn More

Web Scanner

Automatically detect third-party scripts and tags

Learn More

Launch in days or weeks, not months

Built by healthcare marketers for healthcare marketers, Ours Privacy makes it easy to get started quickly. With a modern, user-friendly interface, your marketing team can run campaigns autonomously — freeing up engineering to stay focused on the product.

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View Platform

Step 1 - Install

Identify all third-parties on your site
—
Remove third-party pixels from your site
—
Set up the Ours Privacy tracking script in 5 min

Step 2 - Configure

Connect to Meta, Google Analytics, and over 50+ integrations
—
Redact, rename, hash, or otherwise anonymize each event and control what gets sent, where

Step 3 - Launch

Sleep soundly at night, knowing you are HIPAA-compliant
—
Clients often see ~ 2x reduction in CAC compared to flying blind
—
Quickly spin up new marketing channels on your own — no engineering resources required

"I was able to set up the tracking on my own, with no developer support.

As a startup, our biggest stressor was the amount of time and team resources a platform would take to set up… Luckily, the process of setting up Ours Privacy was simple from start to finish. The Ours team put together a custom implementation plan that was clear, easy to follow, and customized to our needs. It was the most comprehensive and helpful onboarding check we have ever received.

We are confident that our set-up aligns with best practices because of Ours’ platform and support. We cannot recommend them highly enough!

"I was able to set up the tracking on my own, with no developer support.

We are confident that our set-up aligns with best practices because of Ours’ platform and support. We cannot recommend them highly enough!

Frequently Asked Questions

Book Demo

Read Docs

How much engineering support is needed to get started & maintain? Can marketing own this?

How much does Ours Privacy cost?

Can Ours Privacy help with Meta’s Health and Wellness restrictions?

How does Ours Privacy prevent PHI from being sent to destinations and enable HIPAA-compliance?

What if I’m already using another tool, like Freshpaint?

Latest Insights on Privacy & Marketing

Dive into expert insights, product updates, and trends shaping the privacy forward analytics and healthcare marketing landscape.

Read the Blog

Book Demo

Press

Enable HIPAA-safe performance marketing and analytics

As featured in…

"We landed on Ours Privacy after exploring and trying some other solutions in the space. Their team's deep collaboration with our product team to help us set up, and even streamline, our data processes has been the best experience I've had with a software vendor."

"We landed on Ours Privacy after exploring and trying some other solutions in the space. Their team's deep collaboration with our product team to help us set up, and even streamline, our data processes has been the best experience I've had with a software vendor."

Why privacy-first marketing matters

Compliance

Risk

Trust

Improper pixel usage can expose sensitive patient data, including IP addresses and browsing behavior, to third parties, risking severe privacy violations and regulatory penalties.

Ours Privacy Follows HHS Guidance

Ours Privacy Follows HHS Guidance

Ours Privacy Follows HHS Guidance

Features built for healthcare marketing

Compliance by design

Get started quickly and securely

Leverage advanced performance features

Trusted by high-growth startups to nationally-recognized health systems.

"Before Ours Privacy, our marketing was constantly scrutinized, and we struggled to confidently scale or optimize campaigns due to increasingly strict data restrictions.

"The best thing about Ours Privacy is that it's invisible.

"We cannot recommend them highly enough!

Having Ours Privacy is added peace of mind for us.

“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”

"Before Ours Privacy, our marketing was constantly scrutinized, and we struggled to confidently scale or optimize campaigns due to increasingly strict data restrictions.

"The best thing about Ours Privacy is that it's invisible.

"We cannot recommend them highly enough!

Having Ours Privacy is added peace of mind for us.

“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”

"Before Ours Privacy, our marketing was constantly scrutinized, and we struggled to confidently scale or optimize campaigns due to increasingly strict data restrictions.

"The best thing about Ours Privacy is that it's invisible.

"We cannot recommend them highly enough!

Having Ours Privacy is added peace of mind for us.

“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”

“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”

"Before Ours Privacy, our marketing was constantly scrutinized, and we struggled to confidently scale or optimize campaigns due to increasingly strict data restrictions.

"The best thing about Ours Privacy is that it's invisible.

Having Ours Privacy is added peace of mind for us.

"We cannot recommend them highly enough!

Use Your Preferred Marketing Channels

Use Your Preferred Marketing Channels

Use Your Preferred Marketing Channels

Start the conversation

Start the conversation

Start the conversation

Learn more about our full-stack healthcare marketing engine

Launch in days or weeks, not months

Step 1 - Install

Step 2 - Configure

Step 3 - Launch

"I was able to set up the tracking on my own, with no developer support.

"I was able to set up the tracking on my own, with no developer support.

Frequently Asked Questions

How much engineering support is needed to get started & maintain? Can marketing own this?

How much does Ours Privacy cost?

Can Ours Privacy help with Meta’s Health and Wellness restrictions?

How does Ours Privacy prevent PHI from being sent to destinations and enable HIPAA-compliance?

What if I’m already using another tool, like Freshpaint?

Latest Insights on Privacy & Marketing