Why We Are Called Ours Privacy

When we set out to build this company, naming wasn't just an afterthought. We knew solving HIPAA compliance in healthcare marketing would be one of the hardest — and most important — challenges to solve. But it couldn't stop there, because we didn't see the world stopping there. Privacy was becoming bigger than HIPAA, and we wanted a name that reflected that foresight from day one.

The Cultural Shift Toward Privacy

That's why we took the name seriously. From the very beginning, we knew HIPAA compliance would always be core to our work. But we also saw something bigger happening: a clear cultural and regulatory shift toward privacy. Apple became the story you could point to as a signal of where the winds were shifting. From every new API to system-wide features like App Tracking Transparency, Safari's Intelligent Tracking Prevention, and Mail Privacy Protection, they consistently pushed privacy forward. And they weren't alone — even Google has been rolling out first‑party consent mechanisms across its ecosystem. Together these moves made it obvious: the industry was going there, and fast.

Apple's own executives underscored this shift. As Craig Federighi, Apple's Senior Vice President of Software Engineering, put it: "Privacy is designed into every new Apple product and feature from the beginning. We are focused on keeping our users in the driver's seat when it comes to their data by continuing to provide industry‑leading privacy features and the best data security in the world." That mindset has changed how patients, providers, and regulators think about trust online.

State Laws and HIPAA's Added Weight

And it's not just Apple. States have been moving quickly too. This year Vermont updated its privacy language, and we've already seen California, Colorado, and Virginia establish their own frameworks. Each adds complexity, especially when you layer HIPAA on top. Many teams are caught off guard: they start by worrying about general privacy compliance, and then realize HIPAA defines certain information as PHI — and suddenly the stakes are much higher.

Why the Name Matters

So why Ours Privacy?

Because privacy isn't just a compliance checkbox. It's the first principle. You have to understand privacy and consent settings before you can responsibly run analytics, attribution, or any other part of a data platform. Consent is as complex as compliance itself.

That's why, when we finally launched our own Consent Management — the cookie banner and system that aims to route data according to patient choices — the name Ours Privacy really came into focus. Consent management has to be built as a first-party solution to truly work seamlessly. Third-party consent tools can create friction — they're separate systems that healthcare teams have to manage alongside their existing workflows. But when consent is built directly into your data platform from the ground up, it becomes invisible to the user while remaining robust for compliance.

Privacy First, Compliance Flows From It

We deliberately didn't call ourselves OursCompliance. Compliance matters, but compliance flows from privacy. By starting with privacy — making it easier to use, easier to understand, and easier to trust — we set the foundation for compliant, effective healthcare marketing.

That's what Ours Privacy means. We aim to solve the hard parts so healthcare teams can grow with confidence while keeping patient trust at the center.