HIPAA-Compliant Tag Manager
Control what runs on your site — server-side, by default
Most tag managers fire scripts from the browser, exposing data to third parties and ad blockers. Ours Privacy's Tag Manager routes everything server-side through your own domain, so your tags are faster, more reliable, and compliant from the start. Built into the CDP with consent enforcement, 18 native trigger types, and selective publishing.
Deploy and manage tags without exposing data in the browser
Server-side dispatch, custom domain delivery, and consent-aware firing rules, all managed from one interface.
Server-side by default, not by add-on
Data routes through your own domain to each destination server-side. No client-side pixels, no third-party network requests, no data leaking in the browser. This is the default architecture, not a separate container you have to set up.
Custom domain script delivery
Your tag manager script is served from your own domain, making it immune to ad blockers and tracking prevention. Cookies last as long as the browser allows instead of being cut short by ITP.
18 native trigger types
Element visibility, exit intent, fullscreen changes, error capture, and more, all built in. No custom JavaScript required for advanced interactions.
Built for compliance teams, not just marketing
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Dive into expert insights, product updates, and trends shaping the privacy forward analytics and healthcare marketing landscape.
Enterprise-grade tag management, privacy by default
What makes a tag manager server-side from the start.
Server-side dispatch as the default
Data collection runs entirely through your own domain. From there, the platform routes data server-side to each destination. No client-side pixels, no third-party network requests, no data exposure in the browser. This is the default architecture, not an add-on that requires a separate server-side container.
Custom domain script delivery
Your tag manager script is served from your own domain, not from a shared CDN. Ad blockers cannot detect or block your tag manager, and your cookies last as long as the browser allows instead of being cut short by tracking prevention.
18 native trigger types
Most tag managers require custom JavaScript for anything beyond basic clicks and page views. Ours Privacy includes triggers for element visibility, exit intent, fullscreen changes, and error capture out of the box. Each trigger supports condition filtering so you can target exactly the interactions you need.
Selective publishing
Publish individual tags, triggers, or variables independently. A tag that's ready for production can go live while another in the same container stays in draft. Ship what is ready without waiting for everything else in the container. Version history tracks each publish action with author attribution and changelogs.
Context-aware variable escaping
Variables automatically escape based on where they're used. A value placed in a link is sanitized differently than the same value placed in a script. Each context gets the right protection automatically, preventing script injection attacks without any extra work from the tag author.
GTM-compatible dataLayer
The tag manager reads from the standard dataLayer push format. Existing implementations, e-commerce tracking, and third-party integrations work without modification. For teams migrating from other platforms, the dataLayer name is configurable.
