Platform Updates: Video Analytics, Web Analytics Filtering, and Google Tag Manager Event Settings

Healthcare marketing teams have always had a gap between "we have video on our pages" and "we know how visitors engage with those videos." The same gap exists in web analytics: you can see total pageviews, but actually drilling down to understand which campaign drove a specific segment of visitors requires exporting data and filtering in a spreadsheet. That ends up being a lot of manual work for questions that should be answerable in seconds.

This release fills both of those gaps. Video Analytics gives you a full analytics layer on top of every video you're serving. Web Analytics gets a significantly faster backend and click-to-filter so you can drill into any dimension of your traffic without leaving the dashboard. Web analytics isn't a replacement for Attribution, but it's a natural starting point. When you're trying to understand which traffic sources are driving engagement, the filtering and drill-down here gets you oriented quickly, and you can follow those threads directly into Attribution from there. And for teams running the Google Tag Manager integration, you now have event settings objects support.

Here's what's new:

Video Analytics

Videos on your site are doing work, or they're not. Until now, the only way to know was to stitch together data from your video hosting platform, your analytics tool, and your own judgment. Video Analytics brings that data directly into Ours Privacy so you can see how every video on your site is performing alongside the rest of your first-party marketing data.

What it shows:

• Overview metrics: Total plays, total watch time, average watch time, and average completion rate across all your videos, with a time series chart showing trends over any date range

• Per-video breakdown: A table of every video tracked on your site with plays, average watch time, and completion rate for each one

• Video-level drill-down: Click into any video to see its full analytics in isolation, including play count over time, watch time distribution, completion rate trend, and engagement detail

• Time granularity: View data by day, week, or month depending on the time range you care about

INSERT SCREENSHOT HERE: Video Analytics overview showing the summary metrics at the top, the time series chart, and the per-video breakdown table with plays, avg watch time, and completion rate columns

Video Analytics tracks your actual video content, not just a pageview on a page that happens to have a video. If a visitor starts watching but drops off at 30%, you see that. If one video consistently outperforms others on the same page, you see that. If completion rate varies by traffic source, you can cross-reference with Attribution. The data exists in the same platform as your events, consent records, and session replays, so the full picture is there when you need it.

Video Analytics is available to all accounts with the Videos product enabled.

Web Analytics: Faster Queries and Click-to-Filter

In our last update we mentioned that web analytics was moving to a new query engine. That work is done. The result is a significantly faster dashboard and a new filtering experience that makes it easy to drill into your traffic from any angle.

What changed:

• Faster queries: The same dashboard you already use loads much faster. Unique visitors, pageviews, bounce rate, session duration, top pages, top sources, top locations, and device breakdowns all benefit from the new backend

• Hourly data refresh: Web analytics data updates on the hour, so you're working with recent data even for same-day analysis

• Click-to-filter: Click any row in any breakdown and it becomes an active filter across the entire dashboard. Click a browser in the Devices section, and every metric and breakdown on the page scopes to just that browser. Click a UTM term in the Sources section and the whole dashboard narrows to traffic from that campaign. Filters stack, so you can layer UTM term, country, and browser and everything updates together

• Filter chips with clear-all: Active filters show as chips at the top of the dashboard. Remove one at a time or clear all at once

• Drill-down detail views: Every breakdown section has a "View details" link that opens a full table with search, so you can go from "top 5 pages" to the complete list and filter within it

INSERT SCREENSHOT HERE: Web Analytics dashboard with a UTM term filter chip applied, showing overview metrics and the top sources, pages, locations, and devices breakdowns all scoped to that filter

The interaction model is designed for exploration. You notice Chrome has a higher bounce rate than Mobile Safari. Click Chrome, see what pages those visitors hit, click the highest-exit page, see which sources drove them there. All of that without exporting anything or writing a query.

Web Analytics is currently in beta. If you don't have access yet, reach out to your CSM.

Google Tag Manager: Event Settings Objects

For most teams, we recommend using the Ours Privacy tag manager directly. It's faster to configure, tighter in scope, and built specifically for HIPAA-compliant healthcare marketing workflows. But for teams already running Google Tag Manager as part of their setup, the Ours Privacy GTM integration just got more capable.

The GTM integration now supports passing event settings objects and custom objects as event properties and default event properties. Previously, event properties were limited to individual values, so if your GTM configuration used an event settings variable (a named group of parameters applied across multiple tags), you'd have to unpack it property by property before passing it through.

Now you can pass the object directly. The integration reads the full structure and maps it through to your event properties, which makes it much easier to keep your GTM configuration in sync with your Ours Privacy events without duplicating work.

INSERT SCREENSHOT HERE: GTM tag configuration showing an event settings object variable mapped as the event properties source in the Ours Privacy GTM tag

What's Next

Web Analytics will keep improving as we move it toward general availability. More filter dimensions, cross-linking into session replays and heatmaps, and tighter integration with Attribution are on the roadmap.

Video Analytics is the first version. Watch time distribution, per-segment completion rates, and integration with Audience Builder are coming.

For setup and technical details, see our documentation.

Want to see any of this in action? Book a demo.