Consent, Simplified: A Centralized Way to Manage Data Dispatch at Scale

In today’s regulatory climate, managing consent has become one of the hardest challenges for marketing and analytics teams. Each new privacy law adds another layer of complexity. Each new tool in your stack requires its own setup. And every additional configuration is another chance for mistakes.

That’s why we’re rolling out a new centralized way to manage consent at scale. Instead of maintaining rules in five different places, you can now define them once—and trust that data will only ever flow to destinations that meet your compliance standards.

How centralized consent simplifies compliance

With our new global consent management feature, you no longer need to chase down every edge case in every destination. Instead, you set rules in a single place.

• Define categories like Analytics or Advertising

• Assign destinations to those categories

• Decide the logic that determines whether an event is allowed to flow

If an event doesn't meet your rules, it never leaves the system. No HTTP request is sent. No partial data slip-through. This helps ensure your data handling aligns with your compliance requirements.

Categories, rules, and logic in action

Here’s how it works in practice:

• A user in California opts out under CPRA (which typically requires respecting opt-out preferences).

• You've set an "Analytics" category with logic to respect that preference.

• Any event from that user is automatically blocked from flowing into destinations that fall under that category.

Destinations can belong to multiple categories. If there’s overlap, the first matching rule applies. And if no rule matches? The data dispatch is allowed—keeping things efficient and predictable.

This point-and-click simplicity replaces custom code and scattered settings. It’s consent logic you can trust at a glance.

What makes this different from other CDPs

Many existing approaches to consent management require you to pass flags or conditions to destinations—often at the last mile. This typically means:

• Managing logic in multiple places

• Reacting after the fact instead of preventing issues upfront

• More room for human error

Our approach is different. Consent is built into the core of our system. Data never even reaches a destination that isn't cleared for it.

This centralized approach is what sets Ours Privacy apart. It’s not “privacy first” as a tagline—it’s privacy embedded into the very flow of data.

Ready to simplify your consent management?

We're excited to announce that centralized consent management is now available for all Ours Privacy customers. This isn't just another feature—it's a fundamental shift in how you handle privacy compliance.

What you get:

• Simplified compliance setup: Set rules once, apply everywhere

• Streamlined destination configuration: New tools can automatically inherit your consent logic

• Audit-ready by default: Every decision is logged and traceable

• Reduced operational overhead: No more chasing consent edge cases across multiple platforms

The future of privacy compliance isn't about managing more complexity. It's about making the right thing the easy thing. And with centralized consent management, we're delivering exactly that.