Platform Updates: Visitor Reporting, Enhanced Logic Operators, and New SDKs

Healthcare marketing teams need to understand where their visitors are coming from and how to tie that attribution data back to the campaigns they're running. Today we’re rolling out Visitor Reporting—a new way to view visitor trends, track first and initial source attribution, and see referrer data directly within the Ours Privacy platform. We're also shipping enhanced logic operators, logic testing capabilities, new server-side SDKs, and custom salting options.

Here's what's new:

Visitor Reporting: Understand Where Visitors Are Coming From

One of the biggest challenges in healthcare marketing is connecting the dots between campaigns and the visitors you're seeing in your analytics. You know visitors are coming to your site, but understanding their first touchpoint, initial source, and referrer data has been fragmented across different tools.

What Visitor Reporting solves:

• View visitors over time - see monthly visitor trends and understand growth patterns

• First and initial source attribution - track the original source that first brought visitors to your site

• Referrer data - see where visitors are coming from and how that changes over time

• Attribution visibility - tie campaign performance back to the data you're seeing in Ours Privacy

This gives you a complete picture of visitor attribution without having to piece together data from multiple platforms. You can see exactly which campaigns are driving visitors, understand first and initial source attribution, and make data-driven decisions about where to invest your marketing budget.

Enhanced Logic Operators: More Control Over Custom Mappers

Custom mappers let you route events to different destinations based on specific conditions, but until now, your options for defining those conditions were limited. We've added date operators and regex operators that give you more fine-grained control over how events are selected and routed.

What's new:

• Date operators - filter events based on date ranges, specific dates, or relative dates

• Regex operators - match patterns in event names, properties, or any field using regular expressions

• More precise event routing - create complex mapping logic that handles edge cases and specific use cases

Why this matters:

Healthcare marketing often requires routing events differently based on state regulations, campaign types, or specific business rules. These new operators make it possible to build sophisticated mapping logic that handles these requirements without writing custom code.

You can now match events based on patterns (like all events starting with "conversion_"), filter by date ranges (like events from the last 30 days), or combine multiple conditions to create exactly the routing logic you need.

Logic Testing: Validate Your Mappings Before They Go Live

Setting up custom mappers is one thing—knowing they'll work correctly with real event data is another. We've added logic testing that lets you test your mapping conditions against historical event payloads directly in the UI.

What it does:

• Test against real data - select any historical event payload and run your logic against it

• See results instantly - understand whether your mapper will claim an event or let it pass through

• Validate before deploying - catch logic errors before they affect production event routing

• Debug mapping issues - see exactly why a mapper did or didn't match a specific event

This eliminates the guesswork from setting up custom mappers. Instead of deploying logic and hoping it works, you can test it against actual events from your system and verify the behavior before it goes live.

New Server-Side SDKs: Ruby, Golang, and Kotlin

We're expanding our server-side SDK support to make it easier to integrate Ours Privacy into your existing infrastructure, regardless of your tech stack.

New SDKs available:

• Ruby SDK - integrate with Ruby applications using Bundler

• Go SDK - add Ours Privacy to Go services with a simple go get command

• Kotlin SDK - integrate with Kotlin applications via Gradle or Maven

All three SDKs follow the same patterns as our existing server-side SDKs, making it straightforward to send events and identify visitors from your server-side code. Whether you're building microservices in Go, running Rails applications, or working with Kotlin-based services, you can now integrate Ours Privacy with minimal setup.

Custom Salts for All Hashing

We've added support for custom cryptographic salts across all hashing operations. This gives you additional control over data privacy and prevents cross-platform correlation when needed.

Full documentation on custom salting is available here.

What's Next

These updates are building toward a more powerful, more flexible platform for healthcare marketing. Visitor reporting gives you the first and initial attribution visibility you need, enhanced logic operators make complex routing possible, and the new SDKs make integration easier regardless of your stack.

As always, you can explore our full docs for setup guides and technical details.

Ready to see these updates in action? Book a demo to learn more about how we're making healthcare marketing compliance easier.