We’re excited to announce a new integration between Ours Privacy and CallRail, bringing together our HIPAA-compliant Customer Data Platform and CallRail’s powerful call tracking and AI capabilities. This partnership enables healthcare marketers and brands to leverage phone call and SMS engagement data in their marketing analytics and campaigns, all while protecting patient privacy and maintaining strict compliance.

Call And Form Data Are Crucial For Effective Healthcare Marketing Campaigns

It’s common and relatively easy to track website events. But those aren't the only events that are part of your marketing funnel. Healthcare companies often rely on phone calls and text messages with prospective patients - it's a critical part of the user journey as they get to know you.

And, we all know that a phone call is typically the precursor to high intent, bottom of funnel events like booking and attending an appointment. With this partnership, healthcare marketers can now optimize campaigns to find people who will make that phone call or respond to that text.

By combining CallRail’s call tracking and AI capabilities with Ours Privacy’s privacy platform, healthcare marketers can leverage this data without sharing PHI to non-compliant third parties.

Key Benefits of the Ours Privacy + CallRail Integration

Full-Funnel Attribution: Healthcare marketers can now connect offline interactions to their online campaigns. Every call, SMS, or form submission captured by CallRail can be tracked through Ours Privacy as part of the customer journey, ensuring no lead goes unaccounted. This means you can see exactly which ads or keywords led a patient to call your office and include those conversions in your ROI analysis​.

Privacy-First Data Handling: All CallRail data flows through Ours Privacy’s HIPAA-compliant infrastructure, which enables marketers to easily remove or anonymize personal identifiers. Marketers can optimize campaigns using call data with confidence that no sensitive patient information is ever shared with third-party advertising tools, thanks to Ours Privacy’s built-in PHI filtering​. The integration is engineered by design for HIPAA compliance and marketing privacy best practices.

Seamless, Compliant Activation: Setting up the CallRail integration is fast and straightforward, taking just a few steps​. Once integrated, you can instantly route call conversion events to your choice of marketing and analytics tools, including Google Ads, Meta, GA4 and more​. This ensures that call insights are not siloed, but instead actively enhance your ad targeting and performance measurement across all channels.

“This integration between CallRail and Ours Privacy enables healthcare marketers to run significantly more effective ads while also gaining visibility into the entire user journey,” said Ours Privacy co-founder Adam Putterman.

“We’re thrilled to partner with Ours Privacy to expand what’s possible for healthcare marketers. At CallRail, we’ve always prioritized HIPAA compliance, and this integration takes it a step further by ensuring that call tracking and analytics can seamlessly support data-driven campaigns without compromising patient privacy. Together, we’re enabling healthcare businesses to connect offline and online interactions while staying fully compliant,” said Jason Tatum, VP of Product

You can find a video demo of the platform here or extensive documentation here and here.