Ours Privacy has teamed up with Tellescope to bring you seamless, HIPAA-compliant conversion tracking and analytics and with zero coding required.

This new integration empowers growth teams to easily send critical down-funnel events, such as appointment bookings and form submissions, from Tellescope to your ad and analytics platforms via Ours Privacy. It lets you optimize campaigns for real patient actions, all while maintaining strict privacy compliance.

Why This Integration Matters In healthcare marketing, tracking patient conversions (e.g. consultations booked or forms submitted) is essential to optimizing spend, but doing so in a HIPAA-compliant way has been tricky. Tellescope, an easy-to-use, HIPAA-compliant patient relationship management platform, enables companies to facilitate and track patient interactions through its centralized communications, intake forms, self-scheduling, CRM, and more. These activities are exactly the kinds of down-funnel events (think booked appointments or completed intakes) that signal marketing success. Until now, teams couldn’t easily pipe those signals into Google Analytics, Facebook/Meta Ads, and other tools without custom dev work or compliance risks.

This integration fills that gap. Ours Privacy is a specialized healthcare privacy CDP that bridges the divide between patient privacy and digital marketing, ensuring sensitive data is never shared with tools lacking HIPAA safeguards. In other words, it makes it easy to send conversion data to ad platforms without exposing any PHI or personally identifiable information. By connecting Tellescope to Ours Privacy, healthcare marketers can safely and effortlessly measure the true ROI of their campaigns on real-world outcomes. Down-funnel actions like an appointment scheduled in Tellescope can now be fed into your marketing analytics, giving you full visibility from the first ad click to the final patient conversion and ensure that you’re reaching the patients who need you most.

Key Benefits: HIPAA Compliance, No-Code Speed, and More

• HIPAA-Compliant Analytics by Design: The integration was designed specifically for healthcare use, so all patient data is handled in line with HIPAA regulations. Bridging privacy and marketing needs, Ours Privacy acts as a secure conduit so you can track events without ever compromising patient confidentiality.

• No-Code, Fast Implementation: You can set up the Ours Privacy x Tellescope integration in minutes via Google Tag Manager, with no engineering effort needed. You won’t have to write a single line of code or wait on developer resources to get started.

• Seamless Data Flow: Tellescope events (form submissions, appointments, etc.) are captured and routed through Ours Privacy’s secure infrastructure, then forwarded on to your chosen analytics and advertising platforms. This behind-the-scenes data flow is real-time and reliable, so your team gets immediate insights into conversion metrics and ad platforms have the data they need to optimize effectively.

• Flexible Tracking & Insights: The integration isn’t limited to pre-set events. You can configure custom events based on what matters to your organization. Whether it’s an appointment booked, intake form completed, or any other key action, you have the flexibility to optimize for the events that align with your north star metrics. Ours Privacy’s platform will handle the rest, transmitting those events securely to where you need them.

“Marketing teams in healthcare have been limited to top funnel or brand awareness marketing only. A booked appointment or completed intake is the ultimate sign of marketing success, and now they can capture those events effortlessly and securely. We’re thrilled to help teams optimize for what truly matters: actual patient conversions,” said Jessica Holton, Co-founder of Ours Privacy, about the new integration.

“Our customers often use Tellescope forms and appointment scheduling to capture information and convert prospective patients. However, if customers were running ads through platforms like Meta to get prospective patients to a landing page with a Tellescope form, they’d have no insight into conversion. Ours Privacy changes that and easily gives customers clear insight into their metrics in a HIPAA-compliant way.” — Derek Strauss, Co-Founder, Tellescope

Workflow Examples: From Tellescope to Your Marketing Stack Here are a few ways teams can leverage the Ours Privacy x Tellescope integration in their healthcare conversion tracking workflow:

• Appointment Booked → Meta (Facebook) Ads: A patient books an appointment in Tellescope - say for an initial consultation. Through the integration, Ours Privacy sends a secure conversion event to Meta’s Ads platform (via the Conversions API), named “Event123” so that Meta does not receive health information. Your marketing team can then attribute and optimize ad campaigns based on actual booked appointments, all in a HIPAA-compliant manner (no patient identifiers are shared). This closes the loop between your Facebook ads and real patient visits.

• Intake Form Submitted → Google Analytics: A prospective patient fills out a Tellescope intake or contact form on your website. Ours Privacy triggers a corresponding and anonymized event in GA4, allowing you to see which traffic sources or campaigns led to that form submission. With HIPAA-compliant analytics in GA4, you can measure and refine your funnel and identify, for example, that a certain Google Ads keyword or email campaign drives a high volume of qualified form submissions.

• Patient Onboarding Completed → Google Ads: After a new patient completes all onboarding steps in Tellescope (e.g. submitting all forms and scheduling their first appointment), that milestone can be sent to Google Ads as a conversion. This lets you tie actual patient acquisition back to your Google Ads campaigns, calculating true cost-per-acquisition in a compliant way. By tracking such down-funnel events, you get feedback to optimize budget toward the channels that yield fully onboarded patients.

These are just examples – you can forward any Tellescope event to virtually any ad/analytics platform supported by Ours Privacy, from LinkedIn Ads to Mixpanel, thanks to Ours Privacy's many integrations.

Activate the Integration Today Both Tellescope and Ours Privacy users can get started right away. If you’re a Tellescope customer, simply reach out to Tellescope support to enable Google Tag Manager on your site (if it isn’t already). Once GTM access is enabled, follow the step-by-step docs to configure your tracking. In a nutshell: you’ll add Ours Privacy via GTM and set up the desired event tags. If you’re an Ours Privacy user, you’ll now see Tellescope available as a source in your dashboard.

The Ours Privacy team and Tellescope team are standing by to assist in making sure your integration is smooth.

Ready to unlock HIPAA-compliant conversion tracking? Activate the Ours Privacy x Tellescope integration today and start turning your patient engagement data into marketing growth.

If you’re an Ours Privacy customer curious about how this might fit into your stack, we’d love to walk you through it. You can book a demo with our team or schedule time with Tellescope for more info.