HIPAA-Compliant A/B Testing and Personalization
Test what works.
See why it works.
Most testing tools tell you which page won. Ours Privacy shows you why it won, with session replay, heatmaps, and analytics built right into every experiment. Run redirect tests, personalize by audience, and prove results with Bayesian statistics, all within a HIPAA-compliant customer data platform.
From hypothesis to proof in a single platform
Launch an A/B test in minutes.
Set your traffic split, choose your audience, and let Bayesian analysis tell you which variant is most likely the winner, and how confident you should be. No stitching together separate tools for testing, analytics, and compliance.
Go beyond "which page won." Watch why a variant converts.
Every experiment links directly to session replay and heatmaps. See how visitors actually interact with each variant, where they click, where they scroll, and where they leave.
Target the right visitors.
Use the builder to run experiments for specific segments: geography, device, traffic source, new vs. returning visitors, or any custom property you've defined.
Built to support healthcare privacy requirements from the ground up
Read All About It
Dive into expert insights, product updates, and trends shaping the privacy forward analytics and healthcare marketing landscape.
Everything that powers smarter experiments
Experimentation is built into the platform, not bolted on. These are the capabilities that make every test faster to launch, easier to interpret, and more connected to the rest of your marketing stack.
Launch tests without a developer ticket
Create redirect tests through the dashboard or the Chrome extension you already use for tagging. Pick your original URL, add your variants, set your traffic split, and go live. No code deployments. No sprint planning.
Bayesian results that answer the question you're actually asking
Traditional A/B testing tools report p-values and leave you to interpret them. Ours Privacy reports the probability that each variant is the best, updated in real time. When a variant crosses 95%, you'll know. Expected loss calculations help you understand whether the difference is worth acting on.
Replay every variant, side by side
Don't just learn that Variant B converts 12% better. Watch visitors interact with both versions. See the click patterns, the hesitation, the scroll depth. Session replay and heatmaps are broken out per variant automatically. No filtering, no extra setup.
Consistent identity across sessions and devices
A server-set cookie on your own domain ensures visitors see the same variant every time they return, across sessions, across devices when identified, and across Safari's ITP restrictions. No flicker. No inconsistent experiences.
Personalize by visitor, not just by page
Use the Visitor Context API to tailor content in real time. Show different messaging by geography, traffic source, device, time of day, or behavioral history. Build rules that accumulate over time: track how many blog posts a visitor has read, whether they've seen your pricing page, or what campaign brought them in last.
Click from a funnel drop-off straight into a test
Spot a drop-off in your funnel. Watch the replays to understand why. Build an audience segment of affected visitors. Launch a test targeting that segment. Prove the fix worked. Every product in the platform shares the same event model, so this workflow happens without integrations or data mapping.
