Integration Updates: Google Data Manager, Enhanced Ad Partner Support, and CDP Improvements

We've been focused on expanding our integration capabilities, both adding new advertising partners and making existing integrations more powerful. The headline here is our new Google Data Manager destination, ahead of Google's transition away from legacy offline conversion imports. But we've also expanded event support across several key destinations that healthcare marketers rely on daily.

Here's what's new:

Google Data Manager Event Ingest Destination is Live

We've shipped a new Google Data Manager destination that fundamentally changes how you can send conversion data to Google.

What's now available:

• Offline conversions - enhanced conversions for leads, CRM imports, in-store conversions, phone call conversions, and more

• Replaces our existing Google Ads Upload method - this is the new, recommended way to send conversion data to Google

• Supports both Google Ads 360 and standard Google Ads accounts - works across YouTube, Display, Search, and all Google Ads products

• Enhanced conversions natively supported - no additional configuration needed for enhanced conversion matching

Why this is exciting:

Google is actively transitioning developers to the Data Manager API as their primary conversion and user data import API. They're deprecating IP address and session attributes from the legacy offline conversion imports in favor of this new API. By shipping this integration now, we're ahead of the curve—you won't need to scramble when Google officially sunsets the old methods.

Future potential:

Google is working on adding support for WEBPAGE type conversions (currently allowlist-only). When that becomes generally available, this single integration could potentially replace multiple Google destinations. The Data Manager API has:

• Comprehensive field support - session attributes, cart data, custom variables, user properties, and more

• Multi-product support - one unified API for multiple Google products

• Native enhanced conversions - built-in support for enhanced conversion matching without workarounds

This positions healthcare marketers to consolidate their Google data flows into a single, future-proof integration.

Note: The Google Data Manager destination is currently in beta. Contact us to request access and get set up with early testing.

View the full Google Data Manager API documentation →

New Ad Partners: Vibe and iHeartMedia

We've added two new advertising destinations for healthcare campaigns:

Vibe - Streaming TV advertising platform with 500+ channels. Send conversion events to optimize your CTV campaigns and measure performance across connected TV.

iHeartMedia (Magellan) - Podcast and audio advertising attribution. Connect your conversion data to audio campaigns and measure the impact of podcast advertising.

Both integrations support full event payloads, giving these platforms the data they need for attribution and campaign optimization.

Documentation: Vibe | iHeartMedia - Magellan

Enhanced CDP Integrations: Klaviyo, Mixpanel, and HubSpot

We've expanded what's possible with three popular marketing and analytics destinations:

Having both events and user updates in each platform means you can trigger automation based on behavior (not just static properties), build richer segments, and maintain complete customer context without stitching data from multiple sources.

Documentation: Klaviyo | Mixpanel

What's Next

We're continuing to expand integration capabilities across both advertising platforms and marketing tools. The Google Data Manager destination is a significant step forward, and we're already exploring additional Google product support as they expand the API's capabilities.

As always, you can explore our full docs for setup guides and technical details on any of these integrations.

Ready to see these integrations in action? Book a demo to learn how we can connect your healthcare marketing data to the platforms you rely on.