Privacy Policy
Last Updated July, 14, 2025
This privacy policy (“Privacy Policy”) contains important information you should have when using Ours Privacy’s website located at www.oursprivacy.com (our “Site”), including about how Ours Wellness, Inc. (“Ours Privacy" or “we,” “us,” and similar pronouns) collects, processes, and discloses personal data. In this Privacy Policy, we refer to information that constitutes “personal data” or “personal information” (or another term with a substantially similar definition and obligations) under applicable data protection law as “personal data”.
As further described below, this Privacy Policy does not apply to processing of personal data by and on behalf of Ours Privacy’s commercial customers (“Customers”) that use the web application at app.oursprivacy.com, and the associated software deployed on and through our Customers’ websites and online applications (together the “Ours Privacy Platform”). Please take a moment to carefully review this Privacy Policy.
We reserve the right, at our sole discretion, to change or modify portions of this Privacy Policy by posting a notice on the Site or by sending you notice via e-mail or by another appropriate means of electronic communication. Your continued use of the Site after the date any such changes become effective constitutes your acceptance of the new Privacy Policy.
1. How Ours Privacy operates
Ours Privacy’s Customers use the Ours Privacy Platform to collect and store information about how visitors interact with their websites and online applications (“Visitor Interaction Data”). Ours Privacy’s Customers also use the Ours Privacy Platform to transform, redact, and otherwise process Visitor Interaction Data, and disclose that transformed or redacted Visitor Interaction Data to third-parties. Visitor Interaction Data may include personal data, including device identifiers and IP addresses, and web browsing information. This Privacy Policy does not apply to the collection, storage, transformation, redaction, disclosure, or other use or processing of Visitor Interaction Data, or to Ours Privacy’s Customers’ use of the Ours Privacy Platform. Visitor Interaction Data that Ours Privacy collects, stores, transforms, redacts, discloses, or otherwise uses or processes on behalf of our Customers is subject to our Customers’ privacy policies. We encourage you to read our Customers’ policies, including their privacy policies, to learn about how they process personal data.
Instead, this Privacy Policy applies to the collection of personal data by Ours Privacy on its own behalf through our Site, as further described herein.
2. Collection of personal data
Ours Privacy collects the personal data that you provide to us when you subscribe to our email newsletter, book a demo, fill out a form, create an account, register for an event, or otherwise provide us with information through the Site, which information may include your name, your email address and other contact information, and any other information you choose to provide. As explained below, we and our partners may also use cookies (as “cookies” is defined in Section 7) to automatically collect information about you, the device you use to access our Site, and your usage of the Site.
The categories of personal data that we collect may include:
Categories of personal data
Categories of sources
Commercial purpose
Identifiers, such as your name, email address, phone number, and online identifiers like domain name, IP addresses, device ID, and/or advertising identifiers.
We receive when you and other visitors to our Site provide them directly to us. We and our partners also collect this information through automated means using cookies.
For operational and commercial purposes, including (a) sharing information (including marketing information about Ours Privacy), (b) Site analytics, monitoring, and, security, and (c) engaging in targeted advertising.
Internet or other electronic network activity information, such as your use of our Site, browsing history, number of clicks on the Site, downloaded files, time spent on pages, search terms and search history, interaction with our communications, and interactions with our advertising. It may also include your computer’s operating system, browser type, platform type, Internet service provider, and other similar information.
We collect such information directly through the Site and our use of first-party cookies, and also receive such information from third-party vendors, including ad platforms and other vendors, that use automated means such as cookies (including in advertisements) to collect information.
For our operational and commercial purposes, including (a) Site analytics, monitoring, and, security, and (b) engaging in targeted advertising.
Geolocation data, such as IP address and your general geographic location (e.g., your city, state, or metropolitan region)
We receive such information from third-party vendors, including ad platforms and vendors that automated means such as cookies to collect information.
For our operational and commercial purposes, including (a) Site analytics, monitoring, and, security, and (b) engaging in targeted advertising.
Any other information that you provide directly to us, such as commercial information about your interest in Ours Privacy, the Site, the Ours Privacy Platform, and other services that we provide or may provide.
We collect such information directly from you, when you provide it to us.
For our operational and commercial purposes, including (a) providing our services to you, (b) sharing information (including marketing information about Ours Privacy, and (c) improving our Site, the Ours Privacy Platform, and our services.
3. Processing of personal data
We may collect and process your personal data for the following purposes:
To respond to your inquiries. We process personal data when you contact us via the Site or send us an email, so that we can respond to your inquiries, including about scheduling a demo of the Ours Privacy Platform.
To improve our Site. We may process personal data regarding your use of our Site to understand how you use our Site and how we can improve it.
To market our services. We may process personal data to provide online advertising, including targeted advertising, and other marketing communications on behalf of Ours Privacy and our partners. For example, if you sign up for our newsletter, we will use your email address to contact you. And as explained more fully in Section 7 (Use of cookies), we may use cookies and similar technologies on our website to create audiences for online advertisement.
To detect, prevent, and respond to security risks, intellectual property infringement, fraud risks, violations of our Terms of Service, violations of law, or other misuse of the Site and the Ours Privacy Platform; and
To comply with legal obligations. In certain cases, we must process certain data when it is required by applicable laws, regulations, and legal processes.
4. Disclosure of personal data
We may share your personal data with (a) service providers, (b) marketing and advertising partners, (c) professional advisors, (d) legal authorities, (e) business transferees, and (f) affiliates. In particular, we may provide or make available your personal data in connection with our use of third parties’ marketing, advertising, analytics, and data services, including: (i) to target and deliver marketing communications, promotional materials, or advertisements; (ii) to exclude you from marketing, promotional, or advertising campaigns; (iii) to identify other groups of individuals who may wish to receive marketing communications, promotional materials, or advertisements regarding our business; and (iv) to analyze and improve our marketing, advertising, and promotional activities and our Site.
We also reserve the right to disclose personal data under certain specific circumstances, including when we have your express consent to do so; when it is reasonably necessary for our legitimate interests in conducting our business, such as to protect our legal rights and property and to comply with valid legal requirements. In the event we prepare for (including through the due diligence process) or undergo a merger, acquisition by another company, bankruptcy, restructuring, joint venture, sale of all or a portion of our assets, or other corporate transaction, personal data about you may be included in the assets transferred in connection with that corporate transaction.
5. Your privacy rights
If you are a resident of a U.S. state with an effective general privacy law, such as California under the California Consumer Privacy Act, including as amended by the California Privacy Rights Act (as amended, “CCPA”) (each such state general privacy law, a “State Privacy Law”), you have some or all of the following rights with respect to your personal data, in each case as provided by the applicable State Privacy Law:
Right to Know/Access:
You have the right to request that we disclose to you, following your verifiable/authenticated request:
The categories of personal data we have collected about you
The categories of sources from which the personal data is collected
The business or commercial purpose for collecting, selling, or (under CCPA) “sharing” personal data
The categories of third parties with which we disclose personal data
The specific pieces of personal data we have collected about you
The categories of personal data about you that we disclosed for a “business purpose”, and the categories of persons to whom it was disclosed for a “business purpose”
If we sell or (under CCPA) “share” your personal data:
The categories of personal data that we sold or (under CCPA) shared about you
The categories of third parties to which your personal data was sold or (under CCPA) shared, by category or categories of personal data for each category of third parties to which the personal data was sold or (under CCPA) shared.
Right to Delete:
You have the right to request that we delete, following your verifiable/authenticated request, the specific pieces of personal data we have collected about you.
Right to Correct:
You have the right to request that we correct, following your verifiable/authenticated request, any inaccurate personal data that we have collected about you.
Right to Data Portability:
You have the right to request that we provide you, following your verifiable/authenticated request, with a copy of the personal data about you that we process by automated means in a portable and, to the extent technically feasible, readily usable format that allows you to transmit it to another party.
Rights to “Opt-Out”:
Based on your applicable State Privacy Law, you may have some or all of the following rights:
To direct us not to sell (as defined by the applicable State Privacy Law) or (under CCPA) “share” your personal data
To opt out of “targeted advertising” (as defined by the applicable State Privacy Law).
Right to Non-Discrimination:
We may not discriminate against you because you exercise any of your rights under your applicable State Privacy Law, including by:
Denying goods or services to you
Charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
Providing a different level or quality of goods or services to you
Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services
Please note the following:
The process we currently use to verify/authenticate “requests to know/access”, “requests to delete”, “requests to correct”, and “requests for data portability” requires you to provide or confirm certain details about yourself.
If we utilize “de-identification” to comply with a “request to delete” or similar legal obligation with respect to personal data, we will maintain and use such data in de-identified form and will not attempt to re-identify such de-identified data.
Methods of submitting requests
If you are a resident of a U.S. state with an effective State Privacy Law, you may submit requests under that State Privacy Law to exercise your “right to know/access”, your “right to delete”, your “right to correct”, and/or your “right to data portability” via any of the following methods:
By webform, at: https://oursprivacy.com/data-subject-request
By email, to: privacy@oursprivacy.com
Via the Global Privacy Control user-enabled universal opt-out mechanism, if and when such a universal opt-out mechanism is legally required as a method of opting out by the applicable State Privacy Law (for more information regarding Global Privacy Control, please visit the Global Privacy Control website: https://globalprivacycontrol.org/)
Please note that if you exercise your State Privacy Law “right(s) to opt-out”, we will honor that election to the extent technically feasible. However, it may not be technically feasible for us to associate your email address with personal data about your device or your usage of the Site, or vice versa.
We will maintain records of consumer requests made under State Privacy Laws and how we responded to those requests in accordance with those State Privacy Laws.
Authorized agents
If you are a resident of a U.S. state with an effective State Privacy Law, if and as required by that State Privacy Law, you may use an “authorized agent” to submit a request(s) to exercise your “right to know/access”, your “right to delete”, your “right to correct”, your “right to data portability”, and/or your State Privacy Law “right(s) to opt-out” (as applicable) on your behalf under that State Privacy Law. Your authorized agent will need to submit such request(s) to privacy@oursprivacy.com and include in such email a copy of a written permission that is signed by you and indicates that you have provided such authorization to so act on your behalf.
6. Additional State Privacy Law Disclosures
Disclosures for business purposes
We disclose (and during the last 12 months have disclosed) each of the categories of personal data listed in Section 2 for a “business purpose” (as defined by CCPA) with our authorized service providers that perform certain services on our behalf, which may include, without limitation: security and fraud prevention service providers; data analytics and management service providers; advertising and marketing service providers; and administrative and professional service providers. These services may include, without limitation: performing business and sales analysis; maintaining and enhancing the Site’s functionality and supporting and enhancing features offered through the Site; providing security and fraud prevention services; providing advertising, marketing, and promotional services (including delivering marketing campaigns and analyzing and improving the effectiveness of our advertising and marketing); and providing professionals services related to the administration and/or operation of our business. We may also disclose each of such categories of Personal Data in connection with a corporate transaction (please see Section 4 above).
“Sales”, “Sharing”, and use for “Targeted Advertising”:
We use for “targeted advertising” (as defined by applicable State Privacy Law), “share” (as defined by CCPA), and/or may be deemed to “sell” (as defined by applicable State Privacy Law) (and during the last 12 months have used for “targeted advertising” and/or “shared” and/or may be deemed to have “sold”) each of the categories of personal data listed in Section 2 with or to marketing partners in connection with our, their, and their respective customers’ marketing, advertising, and other business and commercial activities. While we may be deemed to “sell” and have “sold” such personal data under certain State Privacy Laws, we do not “sell” Personal Data for monetary consideration. (Except that we may “sell” each of the above categories of personal data in connection with a corporate transaction as described in Section 4 above.) If you are a resident of a U.S. state with an effective State Privacy Law, you may have the right to direct us not to use your personal data for “targeted advertising,” “share” your personal data, and/or “sell” use your personal data. You may exercise such “Rights to Opt-Out” via the methods set forth above in Section 5 under the header “Methods of Submitting Requests.”
Do Not Track
California law requires us to disclose how we respond to browser “Do Not Track” signals or other choice mechanisms relating to tailored advertising. The Site does not currently respond to web browser “Do Not Track” signals, and we do not change any of our data collection practices when the online stores receive such signals. If we do so in the future, we will describe how we do so in this Privacy Policy. For more information regarding Do Not Track, please visit the following website: www.allaboutdnt.org.
7. Use of cookies
We and our partners may use cookies, pixels, web beacons, clear GIFs, SDKs, or other similar technologies (which we refer to as “cookies” for the sake of simplicity) to collect and store analytics and other information when customers use our Site, as well as for personalization, security, and advertising purposes. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. Throughout our Site we may also link to or embed content and features from other websites owned and operated by third parties who may also use cookies or similar technologies in accordance with their own separate privacy and cookie policies. We do not control these third-party websites and associated cookies. We encourage you to read the privacy notices of these sites to understand their privacy practices and your options.
Your browser may give you the ability to control some types of cookies. If you want to customize the kinds of cookies you can control, you can change your browser settings so that certain types of cookies are not accepted. If you turn off any cookies, please be aware that you may lose some of the functionality of this Site. For more information about cookies and how to disable them please check the following resource: https://allaboutcookies.org
8. Miscellaneous
8.1. Safeguarding your data
We use technical and organizational safeguards to keep your data safe and secure. However, no information system or method of electronic storage or transmission is 100% secure, so we cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit to the online stores over networks that we do not control, including the Internet and wireless networks.
8.2. Data retention
We will retain your personal data as long as necessary or in accordance with applicable law and regulatory obligations.
8.3. Personal data of children
If you are under the age to consent to data sharing, as applicable based on your jurisdiction, please do not send any personal data about yourself to us. If we learn that we have collected personal data from a child under the age to consent to data sharing, as applicable based on jurisdiction, we will delete that information as quickly as possible. If you believe that a child under the age to consent to data sharing, as applicable based on your jurisdiction, may have provided us personal data, please contact us at privacy@oursprivacy.com.
8.4. Contact information
Ours Privacy is the data controller of personal data collected through the Site. Please find our contact details in Section 8.6 below.
8.5. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy from time to time at our sole discretion. We strive to let you know about any material changes by notifying you on our Site or by sending you an email or push notification. If you keep using our Site after a change to this Privacy Policy, your continued use means that you accept any such changes.
8.6 Contact us
If you have any questions about this Privacy Policy or our use of your information collected through the Site, please contact us via our Data Subject Request webform or at privacy@oursprivacy.com.