Ours Privacy gave MoldCo a single platform for the privacy, data, and measurement infrastructure behind its high-volume growth marketing program. As its needs have evolved, the team has been able to seamlessly implement new channels and capabilities without continually adding new vendors or increasing the burden on its engineering team.

1. Reliable infrastructure they can trust

For MoldCo, one of the biggest benefits of Ours Privacy is also one of the easiest to overlook: It simply works.

“I don’t have to check if my events are working or not on Meta, on Google, etc.,” said Kevin. “I just know they’re firing and they’re set up. That’s 80% of the value right there.”

With Ours Privacy, MoldCo can rely on not only the accuracy of its data, but the platform’s ability to protect that data from reaching destinations it shouldn’t. With that confidence, the marketing team can spend less time questioning the foundation and more time using it.

2. Better visibility into what actually drives growth

Ours Privacy’s CDP gave MoldCo the data foundation it initially came looking for: a single place to collect and clean its marketing data, then reliably send the appropriate events to channels like Meta and Google.

Then as MoldCo’s growth program became more complex, the team began using that same underlying data to answer new questions.

One of the capabilities it now relies on most is Funnels. MoldCo builds funnels as it launches new products, using them to understand how patients move through the conversion process, where they drop off, and how changes to the experience affect behavior.

“We have a rapid iteration culture,” said Kevin. “We ship fast, we ship a lot. And understanding how that impacts user behavior is fundamental, otherwise we’re shipping blind.”

In one case, Funnels helped MoldCo challenge a basic assumption about its checkout experience. The team had added educational pages to the flow, additional steps that conventional wisdom suggested might reduce conversion. But the actual data showed that patients were engaging with the added content, and the longer flow was improving conversion overall.

Ours Privacy’s attribution capabilities are giving MoldCo another way to build on that foundation. Because healthcare often has a long, multi-touch path to conversion, Kevin sees particular value in looking beyond first- or last-click attribution to better understand the role different channels play throughout the patient journey.

“I think it’s incredible for a healthcare product, which has such a long conversion window, to be able to see the overall conversion journey of a patient and understand which channels are actually working,” said Kevin. “That makes a huge difference for us.”

3. Faster expansion into new growth channels

With its privacy and data infrastructure in place, MoldCo can move quickly when it sees a new opportunity for growth. Kevin recently connected a new paid advertising platform to Ours Privacy in just 10 minutes.

That agility means the team can spend more of its time testing new channels, optimizing performance, and deciding where to invest its marketing budget, rather than getting bogged down by the operational work that typically comes with expanding the stack.

“It’s freed up time for us that would have been spent on vetting and software installation, etc. So we can actually focus on what moves the needle.”

That ability to move quickly is particularly valuable in healthcare, where privacy requirements can add significant complexity to even routine growth marketing decisions.