Custom domains aren’t just about branding—they’re a game changer for privacy, performance, and security. If you’re ready to take full control of your data while improving your website’s experience, read on.

Ours is excited to launch Custom Domains available on all of our web scripts, Redirect Sources, and Image Pixel Sources.

Why Custom Domains Matter

Using a custom domain for tracking and analytics, like metrics.your-domain.com, isn't just for aesthetics. It’s about owning your data, keeping your website’s performance smooth, and ensuring user trust.

Unlike third-party domains, custom domains align with privacy regulations, strengthen security, and help avoid the pitfalls of ad blocker interference.

They also give you increased marketing performance benefits. Certain browsers allow cookies and local browser storage mechanisms to keep data around longer when all Javascript runs on the same domain. We, and others in the ad space, have seen performance increase by 10-30% using first-party domains.

Privacy Benefits: Beyond First-Party Cookies

Own Your Data

Custom domains allow tracking-related cookies to live on your domain, not a third-party’s. This means you—not us or any external provider—control your data.

• First-Party Cookies: Browser developers and privacy-conscious users view these as more trustworthy. First-party cookies are less likely to be blocked, leading to cleaner, more reliable data.

• Stronger Security with CSP: With a custom domain, you can tighten your Content Security Policy (CSP), allowing only safe, verified resources to load on your site. This mitigates risks like cross-site scripting attacks.

Performance Perks: Faster and More Reliable Tracking

Privacy is great, but what about speed? Custom domains excel here too:

• No Ad Tracker Slowdowns Browsers and ad blockers often throttle or block requests to third-party domains. By moving to a custom domain, you avoid these roadblocks entirely, ensuring faster load times for your users.

• Server-Side Cookie Management When cookies are set server-side on your domain, they tend to live longer and are less affected by browser restrictions, giving you reliable tracking over time.

• No More Blocked 3rd Party Side Scripts Various browsers and ad blockers focus on blocking 3rd party scripts that are loaded on your site.

How to Get Started with Custom Domains

Setting up a custom domain is easier than you think. Here’s how:

1. Contact Us Reach out to your account representative to enable the custom domain feature on your account.

Read more here on our documentation website

Unlocking Additional Features

Your custom domain isn’t just for basic tracking. It also powers advanced features that keep your analytics privacy-forward:

1-Pixel Image Tracking

Track user interactions with a lightweight, privacy-conscious 1-pixel solution. Hosted on your custom domain, this method ensures compliance with privacy regulations while offering reliable data. Learn more about 1-pixel tracking in our docs.

Also, user identity is automatically stitched together since both your website and the 1-pixel image are running on the same domain…and thus share the same cookie information about your visitor.