Multi-Brand Account Management: How to Manage Multiple Brands in One Ours Privacy Account
Oct 28, 2025
Tyler Zey
You're running multiple brands—maybe a healthcare clinic, a dental practice, and a specialty service. Each needs its own tracking, its own data flows, and its own compliance requirements. But managing separate Ours Privacy accounts for each brand creates unnecessary complexity and cost.
The solution: Use one Ours Privacy account with multiple web SDKs. This approach gives you complete brand separation while maintaining centralized control and reducing administrative overhead.
For agencies: You can take this even further by managing multiple client accounts, each with their own set of brands and web SDKs. This gives you complete client separation while maintaining operational efficiency across your entire client base.
Availability: Multi-brand management is included in most Ours Privacy accounts. Check if it's included in yours or contact support to confirm your account capabilities.
The Problem: Why Multiple Accounts Don't Scale
When you have multiple brands, you face a fundamental tracking challenge: how do you keep data completely separate while maintaining operational efficiency?
The traditional approach of creating separate Ours Privacy accounts for each brand creates several problems:
Multiple logins and billing cycles to manage
No way to compare performance across brands
Each account needs separate consent management
Paying for multiple account tiers when you could consolidate
The real issue: You need complete data separation for compliance, but you also need centralized control for efficiency. These requirements seem contradictory, but they're not.
How Multi-Brand Management Works
The Architecture
Here's exactly how it works:
One Ours Privacy account → Centralized management and billing
Multiple Web SDKs → Each brand gets its own tracking code
Brand-specific data flows → Control exactly what data goes where
Unified reporting → Optional cross-brand insights when needed
This architecture solves the core problem: complete data separation with centralized control. Each brand operates independently, but you manage everything from one place.
Step-by-Step Implementation
Step 1: Create Brand-Specific Web SDKs
In your Ours Privacy dashboard, create separate Web SDKs for each brand. This is the foundation of your multi-brand setup.
What this solves: Each brand gets its own data collection endpoint, ensuring complete separation at the source.
How to do it:
Navigate to your Ours Privacy dashboard
Go to "Web SDKs" in the left sidebar
Click "Create New Web SDK"
Name it after your brand (e.g., "Main Street Dental")
Repeat for each additional brand
Step 2: Install Brand-Specific Tracking Codes
Each brand gets its own tracking code, but the implementation is nearly identical across all brands.
The tracking codes are nearly identical—only the tracking ID changes. This makes implementation straightforward across all your brands.
What this solves: Complete data separation with minimal implementation complexity.
Step 3: Configure Brand-Specific Data Dispatch
This is where the real power comes in. You can control exactly what data gets sent where for each brand.
The problem: Different brands have different data requirements. Your dental practice might need appointment data, while your medical clinic needs patient health information.
The solution: Configure data dispatch rules for each Web SDK:
How to configure:
Go to each Web SDK's settings
Navigate to "Data Dispatch"
Configure which events and properties get sent to which destinations
Set up different rules for each brand
What This Unlocks for Your Business
Multi-brand management solves the core operational challenge of scaling across multiple brands while maintaining compliance and efficiency.
Immediate benefits:
One account, one login, one billing cycle
Each brand's data stays completely isolated
Different consent flows for different brand requirements
Optional cross-brand insights when you need them
Pay for one account tier instead of multiple
For agencies: This approach scales to client management. You can manage multiple client accounts, each with their own set of brands and Web SDKs, while maintaining complete client separation.
The real value: You get the operational efficiency of centralized management with the compliance assurance of complete data separation. This is exactly what you need when scaling across multiple healthcare brands.
Next Steps
Ready to set up multi-brand management? Schedule a demo to see exactly how this works with your specific brand setup. We'll help you configure the optimal structure for your multi-brand organization.
