Audience Building: Create, Export, and Import your audiences

Marketing teams need precise audience control for effective campaigns. The challenge? Most audience management tools either lack the precision you need or create data privacy risks that could expose your organization to scrutiny.

After working with hundreds of organizations on their audience targeting infrastructure, I've seen how the right approach can transform campaign performance. This guide shows you how to use Ours Privacy's Audience Builder to create targeted audiences based on visitor properties and event activity, then export them to any destination.

What We're Building

We'll cover the complete Audience Builder workflow:

• Define audiences based on visitor properties and event activity

• Create targeted segments for exclusion and inclusion campaigns

• Export audiences to advertising platforms and other destinations

The goal is to give you the precision you need for effective marketing while keeping user data secure.

Step 1: Access the Audience Builder

Getting Started with Audience Builder

The Audience Builder is a beta feature that allows you to create, manage, and sync audiences based on visitor properties and event activity. Here's how to get started:

1. Access the Audience Builder in your Ours Privacy CDP dashboard

2. Add a new audience builder to your account

3. Define criteria to filter your audience based on visitor properties and events

4. Submit the audience for export to your connected destinations

Key Features Available

• Define Your Audiences: Create audiences based on users who have specific properties or have completed some event

• Export Your Audiences: Easily export your audience for use on various platforms

• Combined Filtering: Use both visitor properties and event behavior conditions in the same audience builder for precise segmentation

• Data Freshness: Event data is available for querying within 15 minutes of collection

Step 2: Define Audience Criteria

Building Exclusion (or Inclusion) Audiences

Create audiences to exclude from specific campaigns using visitor properties and event activity:

Implementation:

1. Define visitor properties for exclusion

2. Add event-based criteria

3. Preview audience size and composition

4. Save audience with descriptive naming

Step 3: Export to Destinations

Supported Destinations

The Audience Builder integrates with destinations already connected to your CDP, including:

• Advertising platforms - Google Ads, Meta, and more

• CRM platforms - HubSpot, Salesforce, ActiveCampaign

• Analytics tools - Google Analytics, Amplitude, Mixpanel

• Data warehouses - BigQuery, Snowflake, Amazon S3

Data Import Options

While the Audience Builder creates audiences from existing visitor properties and event data, you can also import external data to enhance your audience targeting:

• API Integration - Use our Server API to programmatically import visitor data and events

• Support-Assisted Import - Contact our support team to help import your existing data files and set up automated data sync

This gives you the flexibility to work with data from multiple sources while maintaining the precision and control of the Audience Builder.