Optimize ads
without sacrificing privacy
Marketing pixels can breach HIPAA, but our HIPAA-compliant CDP acts as a buffer, removing PHI and enabling you to optimize ads for any event in your funnel.
Landscape
Privacy has reshaped
healthcare marketing
Multi-million dollar settlements, shifting HHS guidance, and dozens of new state privacy laws make healthcare marketing complex and high risk.
$7.8 million fine settled with BetterHelp for use of tracking pixels
130 health systems warned about the risk of the Meta pixel and GA4
Wide variability and increasing action from states like CA and WA
Dozens of multi-million dollar class actions for marketing pixel usage
High profile investigations exposing the misuse of tracking technologies
Strict data restrictions across health and wellness
!
Improper pixel usage can expose sensitive patient data, including IP addresses and browsing behavior, to third parties, risking severe privacy violations and regulatory penalties.
Features
You shouldn't have to choose between growth and patient privacy. Patients deserve to be helped, and you deserve the tools to reach them the right way.
Full funnel visibility
Continue to use all of the tools, events, and setups you know and love.
Signed BAAs
2-3 day implementations
Robust default settings
Secure infrastructure
Access our industry leading optimization features to push your ROI even higher.
Toggle synthetic data
Advanced identity stitching
First party custom domains
Multi-touch attribution
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"The best thing about Ours Privacy is that it's invisible. I've worked with lots of pixel companies in the past and maintaining them took over my entire product and marketing roadmap at times. Ours Privacy takes basically zero time to upkeep. With everything going on with Meta, I feel so grateful that we found you and work with you. I would have had heart palpitations if not."
-CEO, Pediatric Behavioral Health Platform
Destinations
Sources
Testimonials
Trusted by
healthcare marketers
We care deeply about privacy, for both patients and clients. Testimonials are anonymized, but reference calls are available upon request.
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