Case Study
How Revero Closed Its Paid Attribution Gap and Grew Monthly Conversions 50%+ While Protecting Patient Privacy
See how Revero’s marketing team set up privacy-safe attribution and analytics in just a few hours and improved tracked ROAS by more than 20%.
“If you are looking for a compliant solution that is going to be easy to set up and drive conversion at the end of the day, Ours Privacy is a great recommendation.”
Olivia Tsang Head of Marketing at Revero
About
Revero is an online medical clinic built to help people address the root causes of chronic illnesses, not just manage their symptoms. Licensed medical staff deliver personalized nutrition therapy, remote medical care, and biomarker tracking for conditions like type 2 diabetes and ulcerative colitis. Revero has raised approximately $5M in funding, backed by investors including Goodwater Capital and A16Z Scout.
Challenge
Limited visibility into paid performance and the patient journey
Revero’s marketing team was already running paid ads on Google and Meta. Because protecting patient privacy and complying with HIPAA is non-negotiable for Revero, the marketing team has to be extremely careful about what data reaches those ad platforms.
That left them without a clear picture of how their ad spend was performing. Without reliable attribution, the team had no way to tell whether its campaigns were working.
The funnel was just as hard to read. Once visitors reached the website, the marketing team couldn’t easily track how many of them completed an order or understand where they clicked.
“We needed clear attribution in order to make informed decisions,” said Olivia Tsang, Head of Marketing at Revero. “And as a healthcare organization, we needed a solution that complies with HIPAA as well as federal and state privacy laws.”
That need led them straight to Ours Privacy.
Solution
Privacy-safe attribution and analytics, set up in hours not weeks
To provide greater insight into paid performance and on-page analytics while staying compliant with healthcare privacy regulations, Revero onboarded Ours Privacy’s HIPAA-compliant CDP, CMP, and Heatmaps, Session Replay, and Experimentation.
Olivia describes herself as semi-technical: comfortable editing code, but not writing it from scratch. The full setup only took her team a few hours. She now runs the platform on her own, checking incoming events daily and reviewing compliant heatmaps and session replays to run experiments.
The CDP enables Revero to strip visitors’ protected health information before it reaches third-party platforms, giving Olivia and her team clear and compliant attribution on its paid ad spend. The team set up the CMP to collect and respect visitor consent. With the Advanced Analytics Suite layered on top, Olivia could finally see exactly how visitors behaved on the site itself, and where they tended to get stuck.
Results
Clear attribution, faster decisions, and 50%+ more monthly conversions
Ours Privacy gave Revero’s marketing team the visibility it was missing, both into which channels drive results and into what happens once patients enter the funnel. The team is now able to spend less time piecing data together and more time acting on it.
One-to-one attribution and 20%+ improvement on tracked ROAS
The attribution gap that was holding the team back is now closed.
“Implementing Ours Privacy has been super useful for our tracking visibility,” said Olivia. “It helps us make sure that when we’re seeing attribution in active campaigns or any other touchpoint in our system, everything is paired properly.”
Before Ours Privacy, many of the orders driven by Revero’s Meta ads could not be traced back to the ads themselves, which made it nearly impossible to tell whether that spend was paying off. Now, each conversion is matched to the ad that drove it, with sensitive health information removed before it ever reaches the ad platform. What Meta reports finally aligns with Revero’s internal numbers.
That alignment has contributed to an improvement of more than 20% in Revero’s tracked ROAS, giving the team confidence to decide where to invest, which campaigns to scale, and which to pause.
A source of truth for faster decisions
Ours Privacy is now Olivia’s first stop each day. Event reporting gives her a bird’s-eye view of completed orders and scheduled calls, so she no longer has to build reports by hand.
“Instead of having to build a ton of reports to create a day-to-day chart of the events I want to track, I’m now just looking at Ours Privacy,” she said.
Having such a detailed picture helps her take quick action when needed. If scheduled calls dip, Olivia can quickly ask Revero’s enrollment advisors what they’re seeing on their end. If events spike, she can trace where they’re coming from. From there, the team can decide what steps to take.
“Being able to have that insight so quickly has been really helpful,” said Olivia.
“Instead of having to build a ton of reports to create a day-to-day chart of the events I want to track, I'm now just looking at Ours Privacy.”
Olivia Tsang Head of Marketing at Revero
50%+ increase in monthly conversions
Revero recently launched a new patient funnel, built in part on what Ours Privacy revealed about its former one.
With Ours Privacy, Revero can now compliantly track each step in the patient journey, from the first ad click to the completed order. By following how many people reached each step of the funnel, the team could pinpoint where people were falling off and figure out what might help them move forward. Those insights helped shape the new funnel, and monthly conversions have increased by more than 50% since launch.
Heatmaps and Session Replays are now building on that progress, giving Olivia an even more granular view of how consented visitors behave when on the website: where they click and where they lose momentum on desktop, tablet, and mobile.
She can then use that data to fuel Experiments, comparing how different versions of a page perform. In a recent review session, Olivia was able to identify 20 conversion experiments she wanted to try for the upcoming quarter.
“It’s been incredibly helpful for getting those conversion rate optimization experiments planned out and being able to see where people are dropping off,” said Olivia.
For Revero, protecting patient privacy and understanding the patient journey are no longer at odds. With a privacy-first foundation in place, the marketing team knows which ads are working, where patients get stuck, and what to test next.
“If you are looking for a compliant solution that is going to be easy to set up and drive conversion at the end of the day, Ours Privacy is a great recommendation,” said Olivia.
