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Need a Freshpaint Alternative?
Meet Ours Privacy.

Ours Privacy is a HIPAA-compliant CDP + privacy platform that unlocks optimized ads and analytics, with simplified, competitive pricing, fast implementation, and white-glove customer service. Leverage best in class tools - GTM, GA4, Google Ads, Meta, and more - while protecting sensitive data and patient privacy.

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Signed BAAs

SOC 2 Type II

USA-Hosted

No AI Data Processing

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As featured in…

Serving over 200 healthcare organizations, with billions of data points processed monthly

"We considered Freshpaint - we chose Ours Privacy due to the product advantages and costs. We highly recommend them - the team has been extremely supportive throughout the entire process."

“Everything changed when we found Ours. We are confident that our set-up aligns with best practices because of Ours’ platform and support. We cannot recommend them highly enough!”

— Leading pediatric healthcare platform

Privacy has reshaped healthcare marketing

Multi-million dollar settlements, shifting HHS guidance, and dozens of new state privacy laws make healthcare marketing complex and high risk.

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FTC enforcement

$7.8 million fine settled with BetterHelp for use of tracking pixels

New HHS guidance

130 health systems warned about the risk of the Meta pixel and GA4

State-level privacy laws

Wide variability and increasing action from states like CA and WA

Civil class actions

Dozens of multi-million dollar class actions for marketing pixel usage

Media scrutiny

High profile investigations exposing the misuse of tracking technologies

Meta data restrictions

Strict data restrictions across health and wellness

Improper pixel usage can expose sensitive patient data, including IP addresses and browsing behavior, to third parties, risking severe privacy violations and regulatory penalties.

Ours Privacy Follows HHS Guidance

“The regulated entity can choose to establish a BAA with another vendor, for example a Customer Data Platform vendor, that will enter into a BAA with the regulated entity to de-identify online tracking information that includes PHI and then subsequently disclose only de-identified information to tracking technology vendors that are unwilling to enter into a BAA.”

U.S. Department of
Health & Human Services

Trusted by high-growth startups to nationally-recognized health systems.

“Our marketing needed to be HIPAA-compliant, but that made accessing and using our own data complicated. Everything changed once we onboarded Ours Privacy. We're now in compliance, and we can see what's working, helping us make changes with confidence. The Ours Privacy team has been so hands-on and helpful, it feels like they're part of our own internal team.”

Colin Osterndorf

Digital Marketing Director, Medi Weightloss

Colin Osterndorf

Digital Marketing Director, Medi Weightloss

Colin Osterndorf

Digital Marketing Director, Medi Weightloss

“Our clients are running increasingly sophisticated growth programs across the full patient journey, from discovery through conversion and retention. Ours Privacy was purpose built for healthcare, and this partnership reflects our continued focus on bringing the right capabilities into our clients' growth stack.”

Kyle Hufnal

WebMD Ignite

Kyle Hufnal

WebMD Ignite

Kyle Hufnal

WebMD Ignite

“Their team has been an exceptional partner, helping us strengthen our digital strategy while protecting the people and communities we serve. The technology is outstanding, but it is their people, thought leadership, and commitment to our success that truly set them apart.”

Malachi Mack

Director of Marketing and Communications, Oceans Healthcare

Malachi Mack

Director of Marketing and Communications, Oceans Healthcare

Malachi Mack

Director of Marketing and Communications, Oceans Healthcare

“The combination of Ours Privacy and Vault lets us see a clear line from a TV ad impression to customer activity in a HIPAA-compliant way, across every publisher, without additional technical complexity. It's given us the confidence to scale our TV investment in a way that simply wasn't possible before.”

Derek Gerberich

Midi Health

Derek Gerberich

Midi Health

Derek Gerberich

Midi Health

“I switched from a competing platform to Ours Privacy at my last company and was impressed by capabilities, ease of use, and value that Ours provided. When I moved to my current role I was happy to bring Ours to their tech stack—and it's delivered.”

Wesley Braden

Director of Growth Marketing, New Ventures, Maven Clinic

Wesley Braden

Director of Growth Marketing, New Ventures, Maven Clinic

Wesley Braden

Director of Growth Marketing, New Ventures, Maven Clinic

“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”

Josh Volkening

VP Growth, Allara

“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”

Josh Volkening

VP Growth, Allara

“Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.”

Josh Volkening

VP Growth, Allara

Features built for healthcare marketing

You shouldn't have to choose between growth and patient privacy. Patients deserve to be helped, and you deserve the tools to reach them the right way.

Compliance by design

All the features you need for baseline visibility and optimized campaigns.

Remove third party pixels

Strip PHI and monitor events

Optimize for conversions

Full funnel visibility

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Read Docs

Get started quickly and securely

Continue to use all of the tools, events, and setups you know and love.

Signed BAAs

1-2 week implementations

Robust default settings

Secure infrastructure

Get Started

About Signed BAA's

Leverage advanced performance features

Access our industry leading optimization features to push your ROI even higher.

Toggle synthetic data

Advanced identity stitching

First party custom domains

Multi-touch attribution

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About Custom Domains

Use Your Preferred Marketing Channels

Comprehensive ad and analytics integrations optimized with server-side connections, including GTM, GA4, Google Ads, Meta, and more. We add new integrations every week, just let us know what you need.

View All Integrations

Read Docs

Use Your Preferred Marketing Channels

Comprehensive ad and analytics integrations optimized with server-side connections, including GTM, GA4, Google Ads, Meta, and more. We add new integrations every week, just let us know what you need.

View All Integrations

Read Docs

Use Your Preferred Marketing Channels

Comprehensive ad and analytics integrations optimized with server-side connections, including GTM, GA4, Google Ads, Meta, and more. We add new integrations every week, just let us know what you need.

View All Integrations

Read Docs

Simplify Your Marketing Stack

Simplify your marketing compliance stack with Ours Privacy, the modern healthcare privacy platform designed for healthcare marketers and trusted by engineering and compliance.

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View Platform

Customer Data Platform

Enable HIPAA-compliant ads and analytics

Intuitive platform with quick setup

Consent Management Platform

Manage cookie consent in one platform

No need for a third-party CMP

Agentic Web Scanner

Automatically detect third-party scripts and tags

Learn More

Analytics & Attribution Suite

Analytics, attribution, user funnels and more

Quickly surface insights

Tag Manager

Server-side tag management

Learn More

A/B Testing & Personalization

Run tests, personalize by audience, and prove results.

Learn More

Embedded Maps

Display HIPAA-compliant interactive maps

Quick setup, no engineering needed

Embedded Videos

Deliver HIPAA-compliant rich video content

Quick setup, no engineering needed

Session Replay

See how users experience your site

Learn More

Translations

Reach patients in their own language

Enable 75+ languages

Audience Builder

Safely create custom audience lists

Segment based on real-time data

Considering switching?

Healthcare companies switch from Freshpaint to Ours Privacy for our intuitive privacy platform built by healthcare marketers and trusted by engineering and compliance teams.

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Fast

Go live in as little as 2-12 days depending on your setup complexity.

Fast

Go live in as little as 2-12 days depending on your setup complexity.

Fast

Go live in as little as 2-12 days depending on your setup complexity.

Seamless

No loss of performance or relearning triggered, tie-in to the same events and data sources when switching from Freshpaint.

Seamless

No loss of performance or relearning triggered, tie-in to the same events and data sources when switching from Freshpaint.

Seamless

No loss of performance or relearning triggered, tie-in to the same events and data sources when switching from Freshpaint.

Supported

Let our team do the implementation for you.

Supported

Let our team do the implementation for you.

Supported

Let our team do the implementation for you.

"We switched from Freshpaint because Ours offered better pricing, implementation help, and ongoing support. Not only have we saved money, we've also saved hours of time for our technical and marketing teams."

— Leading weight loss platform

Core Reasons Companies Choose Ours Privacy Over Freshpaint

Protect patient privacy while consolidating costs with our inclusive integration-friendly privacy platform.

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Competitive Pricing

Straightforward pricing for a robust, intuitive privacy platform with minimal engineering resources needed.

Competitive Pricing

Straightforward pricing for a robust, intuitive privacy platform with minimal engineering resources needed.

Competitive Pricing

Straightforward pricing for a robust, intuitive privacy platform with minimal engineering resources needed.

Core Ad Integrations Included

TikTok, Reddit, and more at no extra cost.

View Integrations

Core Ad Integrations Included

TikTok, Reddit, and more at no extra cost.

View Integrations

Core Ad Integrations Included

TikTok, Reddit, and more at no extra cost.

View Integrations

Built-In Consent Management

Bring your own CMP or use our native cookie consent tool.

View Consent Management

Built-In Consent Management

Bring your own CMP or use our native cookie consent tool.

View Consent Management

Built-In Consent Management

Bring your own CMP or use our native cookie consent tool.

View Consent Management

Built by healthcare marketers

Our modern platform was built from the ground up specifically for healthcare marketers.

Our Story

Built by healthcare marketers

Our modern platform was built from the ground up specifically for healthcare marketers.

Our Story

Built by healthcare marketers

Our modern platform was built from the ground up specifically for healthcare marketers.

Our Story

Start the conversation

Get the features you need, with the compliance you can trust.

Book Demo

Start the conversation

Get the features you need, with the compliance you can trust.

Book Demo

Start the conversation

Get the features you need, with the compliance you can trust.

Book Demo

Frequently Asked Questions

Book Demo

Read Docs

Can we edit your BAA or use ours?

How is pricing different?

How much engineering resources do I need for implementation and upkeep? Can my marketing team own this autonomously?

How long does it take to switch?

Will this trigger relearning?

Can I tie into the same data sources / events?

Latest Insights on Privacy & Marketing

Dive into expert insights, product updates, and trends shaping the privacy forward analytics and healthcare marketing landscape.

Read the Blog

Book Demo

Press

Need a Freshpaint Alternative? Meet Ours Privacy.

Start the Conversation

As featured in…

Serving over 200 healthcare organizations, with billions of data points processed monthly

"We considered Freshpaint - we chose Ours Privacy due to the product advantages and costs. We highly recommend them - the team has been extremely supportive throughout the entire process."

“Everything changed when we found Ours. We are confident that our set-up aligns with best practices because of Ours’ platform and support. We cannot recommend them highly enough!”

Privacy has reshaped healthcare marketing

FTC enforcement

FTC enforcement

New HHS guidance

New HHS guidance

State-level privacy laws

State-level privacy laws

Civil class actions

Civil class actions

Media scrutiny

Media scrutiny

Meta data restrictions

Meta data restrictions

Improper pixel usage can expose sensitive patient data, including IP addresses and browsing behavior, to third parties, risking severe privacy violations and regulatory penalties.

Ours Privacy Follows HHS Guidance

Trusted by high-growth startups to nationally-recognized health systems.

Trusted by high-growth startups to nationally-recognized health systems.

Colin Osterndorf

Colin Osterndorf

Colin Osterndorf

Kyle Hufnal

Kyle Hufnal

Kyle Hufnal

Malachi Mack

Malachi Mack

Malachi Mack

Derek Gerberich

Derek Gerberich

Derek Gerberich

Wesley Braden

Wesley Braden

Wesley Braden

Josh Volkening

Josh Volkening

Josh Volkening

Features built for healthcare marketing

Compliance by design

Get started quickly and securely

Leverage advanced performance features

Use Your Preferred Marketing Channels

Use Your Preferred Marketing Channels

Use Your Preferred Marketing Channels

Simplify Your Marketing Stack

Considering switching?

Fast

Fast

Fast

Seamless

Seamless

Seamless

Supported

Supported

Supported

"We switched from Freshpaint because Ours offered better pricing, implementation help, and ongoing support. Not only have we saved money, we've also saved hours of time for our technical and marketing teams."

"We switched from Freshpaint because Ours offered better pricing, implementation help, and ongoing support. Not only have we saved money, we've also saved hours of time for our technical and marketing teams."

Core Reasons Companies Choose Ours Privacy Over Freshpaint

Competitive Pricing

Competitive Pricing

Competitive Pricing

Core Ad Integrations Included

Core Ad Integrations Included

Core Ad Integrations Included

Built-In Consent Management

Built-In Consent Management

Built-In Consent Management

Built by healthcare marketers

Built by healthcare marketers

Built by healthcare marketers

Start the conversation

Start the conversation

Start the conversation

Frequently Asked Questions

Can we edit your BAA or use ours?

How is pricing different?

Need a Freshpaint Alternative?
Meet Ours Privacy.