Need a Freshpaint Alternative?
Meet Ours Privacy.
Ours Privacy is a HIPAA-compliant CDP + privacy platform that unlocks optimized ads and analytics, with simplified, competitive pricing, fast implementation, and white-glove customer service. Leverage best in class tools - GTM, GA4, Google Ads, Meta, and more - while protecting sensitive data and patient privacy.
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As featured in…
— Leading pediatric healthcare platform
Privacy has reshaped healthcare marketing
Multi-million dollar settlements, shifting HHS guidance, and dozens of new state privacy laws make healthcare marketing complex and high risk.
$7.8 million fine settled with BetterHelp for use of tracking pixels
130 health systems warned about the risk of the Meta pixel and GA4
Wide variability and increasing action from states like CA and WA
Dozens of multi-million dollar class actions for marketing pixel usage
High profile investigations exposing the misuse of tracking technologies
Strict data restrictions across health and wellness
Improper pixel usage can expose sensitive patient data, including IP addresses and browsing behavior, to third parties, risking severe privacy violations and regulatory penalties.
Ours Privacy Follows HHS Guidance
Testimonials
Trusted by
healthcare marketers
We care deeply about privacy, for both patients and clients. Testimonials are anonymized, but reference calls are available upon request.
Complete control
Ours Privacy has given us complete control over our data and what we do and do not share with third-parties. Setup was quick and painless and we’re now able to run ads / analytics comprehensively without worrying about compliance or data inefficiencies.
Nationwide functional medicine clinic
CMO
Drives results
Ours Privacy is a fast, reliable, and specialized platform for health and wellness companies. It offers every major integration we require and a mix of compliance and performance features we need to deliver results for our clients while maintaining strong privacy protections.
Top ranked healthcare growth agency
CEO
Strips PHI
By default, the platform strips identifying information from user data before sending event data to third parties, enabling healthcare organizations to meet HIPAA requirements and avoid potential violations, in line with how we advise our customers to stay HIPAA compliant.
National CISO firm
CEO
Health expertise
They deeply understand the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.
Leading hormonal healthcare platform
Head of Growth
Easy to use
We were up and running fast in just a day or two. It was important to us that our marketing team could own our martech stack without leveraging engineering resources and we've been happy with how easy the platform is to use.
National telehealth platform
CMO
Invisible
I've worked with lots of pixel companies in the past and maintaining them took over my entire product and marketing roadmap at times. Ours Privacy takes basically zero time to upkeep. With everything going on with Meta, I feel so grateful that we found you and work with you.
Pediatric Behavioral Health Platform
CEO
Features built for healthcare marketing
You shouldn't have to choose between growth and patient privacy. Patients deserve to be helped, and you deserve the tools to reach them the right way.
Get started quickly and securely
Continue to use all of the tools, events, and setups you know and love.
Signed BAAs
2-3 day implementations
Robust default settings
Secure infrastructure
Leverage advanced performance features
Access our industry leading optimization features to push your ROI even higher.
Toggle synthetic data
Advanced identity stitching
First party custom domains
Multi-touch attribution
Simplify Your Marketing Stack
Simplify your marketing compliance stack with Ours Privacy, the modern healthcare privacy platform designed for healthcare marketers and trusted by engineering and compliance.
Considering switching?
Healthcare companies switch from Freshpaint to Ours Privacy for our intuitive privacy platform built by healthcare marketers and trusted by engineering and compliance teams.
— Leading weight loss platform
Core Reasons Companies Choose Ours Privacy Over Freshpaint
Protect patient privacy while consolidating costs with our inclusive integration-friendly privacy platform.
Can we edit your BAA or use ours?
How is pricing different?
How much engineering resources do I need for implementation and upkeep? Can my marketing team own this autonomously?
How long does it take to switch?
Will this trigger relearning?
Can I tie into the same data sources / events?
Latest Insights on Privacy & Marketing
Dive into expert insights, product updates, and trends shaping the privacy forward analytics and healthcare marketing landscape.