Optimize ads
without sacrificing privacy
Marketing pixels can breach HIPAA, but we act as a buffer, removing PHI and enabling you to optimize ads (or analytics) for any event in your funnel.
10x
10x
10x
faster set-up; built for non-technical teams
Trusted across
10+
10+
10+
different healthcare verticals
Features
Features
Features
Compliant and optimized
ads and analytics
Designed around new HHS guidelines and HIPAA rules.
Remove 3rd party pixels
Remove 3rd party pixels
Stop sending PHI to Meta, Google, and non-compliant destinations.
Implement in minutes, not months
Implement in minutes, not months
Get set up immediately, often with no engineering resources needed.
Optimize for conversion
Optimize for conversion
Create lookalike audiences, track conversions, and set ad goals.
Strip PHI and monitor events
Strip PHI and monitor events
Full control over any and all events sent to 3rd party platforms.
Signed BAAs
Signed BAAs
Best in class privacy, security, and white glove customer support.
Powerful analytics
Powerful analytics
Multi-touch attribution and payload monitoring.
Destinations
Destinations
Destinations
Comprehensive ad and analytics connections
Comprehensive ad and analytics connections
Comprehensive ad and analytics connections
Something missing? We add new destinations every week, just let us know what you need.
Something missing? We add new destinations every week, just let us know what you need.
Something missing? We add new destinations every week, just let us know what you need.
Google ads
Advertising
Google ads
Advertising
Google ads
Advertising
GA4
Analytics
GA4
Analytics
GA4
Analytics
Meta
Advertising
Meta
Advertising
Meta
Advertising
Bing
Advertising
Bing
Advertising
Bing
Advertising
Advertising
Advertising
Advertising
Amplitude
Analytics
Amplitude
Analytics
Amplitude
Analytics
Mixpanel
Analytics
Mixpanel
Analytics
Mixpanel
Analytics
TikTok
Advertising
TikTok
Advertising
TikTok
Advertising
Coming soon
Coming soon
Coming soon
Advertising
Advertising
Advertising
Twitter / X
Coming soon
Twitter / X
Coming soon
Twitter / X
Coming soon
DSPs
Coming soon
DSPs
Coming soon
DSPs
Coming soon
Testimonials
Testimonials
Testimonials
HHS guidance on
CDPs and trackers.
HHS guidance on CDPs and trackers.
From guidance released on
3/2024
3/2024
3/2024
and
7/2024
7/2024
7/2024
CDP Approval
The regulated entity can choose to establish a BAA with…a CDP vendor, that will de-identify online tracking information that includes PHI and then…disclose only de-identified information to [e.g., Meta, Google].
U.S. Department of Health and Human Services
March update
CDP Approval
The regulated entity can choose to establish a BAA with…a CDP vendor, that will de-identify online tracking information that includes PHI and then…disclose only de-identified information to [e.g., Meta, Google].
U.S. Department of Health and Human Services
March update
CDP Approval
The regulated entity can choose to establish a BAA with…a CDP vendor, that will de-identify online tracking information that includes PHI and then…disclose only de-identified information to [e.g., Meta, Google].
U.S. Department of Health and Human Services
March update
PHI Disclosures
"Because of the proliferation of tracking technologies collecting sensitive information, OCR is providing this reminder that it is critical for regulated entities to ensure that they disclose PHI only as expressly permitted or required by the HIPAA Privacy Rule."
U.S. Department of Health and Human Services
March update
PHI Disclosures
"Because of the proliferation of tracking technologies collecting sensitive information, OCR is providing this reminder that it is critical for regulated entities to ensure that they disclose PHI only as expressly permitted or required by the HIPAA Privacy Rule."
U.S. Department of Health and Human Services
March update
PHI Disclosures
"Because of the proliferation of tracking technologies collecting sensitive information, OCR is providing this reminder that it is critical for regulated entities to ensure that they disclose PHI only as expressly permitted or required by the HIPAA Privacy Rule."
U.S. Department of Health and Human Services
March update
Tracking Technologies
"OCR’s principal interest in this area is ensuring that regulated entities have identified, assessed, and mitigated the risks to ePHI when using online tracking technologies and have implemented the Security Rule requirements to ensure the confidentiality, integrity, and availability of ePHI."
U.S. Department of Health and Human Services
March update
Tracking Technologies
"OCR’s principal interest in this area is ensuring that regulated entities have identified, assessed, and mitigated the risks to ePHI when using online tracking technologies and have implemented the Security Rule requirements to ensure the confidentiality, integrity, and availability of ePHI."
U.S. Department of Health and Human Services
March update
Tracking Technologies
"OCR’s principal interest in this area is ensuring that regulated entities have identified, assessed, and mitigated the risks to ePHI when using online tracking technologies and have implemented the Security Rule requirements to ensure the confidentiality, integrity, and availability of ePHI."
U.S. Department of Health and Human Services
March update