Optimize ads
without sacrificing privacy
Marketing pixels can breach HIPAA, but our HIPAA-compliant CDP acts as a buffer, removing PHI and enabling you to optimize ads for any event in your funnel.
"Ours Privacy deeply understands the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team." (Leading hormonal healthcare platform)
"They deeply understand the compliance and performance needs of health and wellness marketers and I've loved the timeliness and level of support I've gotten from the team." -Leading hormonal healthcare platform
Landscape
Privacy has reshaped
healthcare marketing
Multi-million dollar settlements, shifting HHS guidance, and dozens of new state privacy laws make healthcare marketing complex and high risk.
FTC enforcement
FTC enforcement
$7.8 million fine settled with BetterHelp for use of tracking pixels
New HHS guidance
New HHS guidance
130 health systems warned about the risk of the Meta pixel and GA4
State-level privacy laws
State-level privacy laws
Wide variability and increasing action from states like CA and WA
Civil class actions
Civil class actions
Dozens of multi-million dollar class actions for marketing pixel usage
Media scrutiny
Media scrutiny
High profile investigations exposing the misuse of tracking technologies
Meta data restrictions
Meta data restrictions
Strict data restrictions across health and wellness
!
Improper pixel usage can expose sensitive patient data, including IP addresses and browsing behavior, to third parties, risking severe privacy violations and regulatory penalties.
Features
Features built for
healthcare marketing
Features built for
healthcare marketing
Features built for
healthcare marketing
You shouldn't have to choose between growth and patient privacy. Patients deserve to be helped, and you deserve the tools to reach them the right way.
Compliance by design
Compliance by design
All the features you need for baseline visibility and optimized campaigns.
All the features you need for baseline visibility and optimized campaigns.
Remove third party pixels
Remove third party pixels
Strip PHI and monitor events
Strip PHI and monitor events
Optimize for conversions
Optimize for conversions
Full funnel visibility
Fast, secure, and scalable setup
Fast, secure, and scalable setup
Continue to use all of the tools, events, and setups you know and love.
Signed BAAs
2-3 day implementations
Robust default settings
Secure infrastructure
Advanced features for performance
Advanced features for performance
Access our industry leading optimization features to push your ROI even higher.
Toggle synthetic data
Advanced identity stitching
First party custom domains
Multi-touch attribution
Destinations
Comprehensive ad and analytics integrations
Comprehensive ad and analytics integrations
Comprehensive ad and analytics integrations
All integrations leverage performance optimized server side connections. Something missing? We add new destinations every week, just let us know what you need.
All integrations leverage performance optimized server side connections. Something missing? We add new destinations every week, just let us know what you need.
All integrations leverage performance optimized server side connections. Something missing? We add new destinations every week, just let us know what you need.
Google ads
Advertising
Google ads
Advertising
Google ads
Advertising
GA4
Analytics
GA4
Analytics
GA4
Analytics
Meta
Advertising
Meta
Advertising
Meta
Advertising
Bing
Advertising
Bing
Advertising
Bing
Advertising
Advertising
Advertising
Advertising
Amplitude
Analytics
Amplitude
Analytics
Amplitude
Analytics
Mixpanel
Analytics
Mixpanel
Analytics
Mixpanel
Analytics
TikTok
Advertising
TikTok
Advertising
TikTok
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
StackAdapt
Advertising
StackAdapt
Advertising
StackAdapt
Advertising
Podscribe
Advertising
Podscribe
Advertising
Podscribe
Advertising
Webhooks
Source
Webhooks
Source
Webhooks
Source
Image Pixel
Source
Image Pixel
Source
Image Pixel
Source
Redirect
Source
Redirect
Source
Redirect
Source
Lead Forms
Source
Lead Forms
Source
Lead Forms
Source
CallRail
Source
CallRail
Source
CallRail
Source
HubSpot
Source
HubSpot
Source
HubSpot
Source
Formsort
Source
Formsort
Source
Formsort
Source
Jotform
Source
Jotform
Source
Jotform
Source
Typeform
Source
Typeform
Source
Typeform
Source
Calendly
Source
Calendly
Source
Calendly
Source
Healthie
Source
Healthie
Source
Healthie
Source
Shopify
Source
Shopify
Source
Shopify
Source
Sources
Source-friendly and easy to connect
Source-friendly and easy to connect
Source-friendly and easy to connect
Get your data in easily with pre-built sources and first-class integrations. Something missing? We add new sources every week, just let us know what you need.
Get your data in easily with pre-built sources and first-class integrations. Something missing? We add new sources every week, just let us know what you need.
Get your data in easily with pre-built sources and first-class integrations. Something missing? We add new sources every week, just let us know what you need.
Testimonials
Trusted by
healthcare marketers
We care deeply about privacy, for both patients and clients. Testimonials are anonymized, but reference calls are available upon request.
Complete control
Ours Privacy has given us complete control over our data and what we do and do not share with third-parties. Setup was quick and painless and we’re now able to run ads / analytics comprehensively without worrying about compliance or data inefficiencies.
Nationwide functional medicine clinic
CMO
Complete control
Ours Privacy has given us complete control over our data and what we do and do not share with third-parties. Setup was quick and painless and we’re now able to run ads / analytics comprehensively without worrying about compliance or data inefficiencies.
Nationwide functional medicine clinic
CMO
Complete control
Ours Privacy has given us complete control over our data and what we do and do not share with third-parties. Setup was quick and painless and we’re now able to run ads / analytics comprehensively without worrying about compliance or data inefficiencies.
Nationwide functional medicine clinic
CMO
Drives results
Ours Privacy is a fast, reliable, and specialized platform for health and wellness companies. It offers every major integration we require and a mix of compliance and performance features we need to deliver results for our clients while maintaining strong privacy protections.
Top ranked healthcare growth agency
CEO
Drives results
Ours Privacy is a fast, reliable, and specialized platform for health and wellness companies. It offers every major integration we require and a mix of compliance and performance features we need to deliver results for our clients while maintaining strong privacy protections.
Top ranked healthcare growth agency
CEO
Drives results
Ours Privacy is a fast, reliable, and specialized platform for health and wellness companies. It offers every major integration we require and a mix of compliance and performance features we need to deliver results for our clients while maintaining strong privacy protections.
Top ranked healthcare growth agency
CEO
Strips PHI
By default, the platform strips identifying information from user data before sending event data to third parties, enabling healthcare organizations to meet HIPAA requirements and avoid potential violations, in line with how we advise our customers to stay HIPAA compliant.
National CISO firm
CEO
Strips PHI
By default, the platform strips identifying information from user data before sending event data to third parties, enabling healthcare organizations to meet HIPAA requirements and avoid potential violations, in line with how we advise our customers to stay HIPAA compliant.
National CISO firm
CEO
Strips PHI
By default, the platform strips identifying information from user data before sending event data to third parties, enabling healthcare organizations to meet HIPAA requirements and avoid potential violations, in line with how we advise our customers to stay HIPAA compliant.
National CISO firm
CEO
Health expertise
They deeply understand the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.
Leading hormonal healthcare platform
Head of Growth
Health expertise
They deeply understand the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.
Leading hormonal healthcare platform
Head of Growth
Health expertise
They deeply understand the compliance and performance needs of healthcare marketers and I've loved the timeliness and level of support I've gotten from the team.
Leading hormonal healthcare platform
Head of Growth
Easy to use
We were up and running fast in just a day or two. It was important to us that our marketing team could own our martech stack without leveraging engineering resources and we've been happy with how easy the platform is to use.
National telehealth platform
CMO
Easy to use
We were up and running fast in just a day or two. It was important to us that our marketing team could own our martech stack without leveraging engineering resources and we've been happy with how easy the platform is to use.
National telehealth platform
CMO
Easy to use
We were up and running fast in just a day or two. It was important to us that our marketing team could own our martech stack without leveraging engineering resources and we've been happy with how easy the platform is to use.
National telehealth platform
CMO
CDP approval
The regulated entity can choose to establish a BAA with…a CDP vendor, that will de-identify online tracking information that includes PHI and then…disclose only de-identified information to [e.g., Meta, Google].
U.S. Department of Health and Human Services
March update
CDP approval
The regulated entity can choose to establish a BAA with…a CDP vendor, that will de-identify online tracking information that includes PHI and then…disclose only de-identified information to [e.g., Meta, Google].
U.S. Department of Health and Human Services
March update
CDP approval
The regulated entity can choose to establish a BAA with…a CDP vendor, that will de-identify online tracking information that includes PHI and then…disclose only de-identified information to [e.g., Meta, Google].
U.S. Department of Health and Human Services
March update
Privacy forward analytics and marketing for healthcare
Privacy forward analytics and marketing for healthcare
Privacy forward analytics and marketing for healthcare
How long does it take to get started?
Can I keep using my existing tools?
Will you sign a BAA?
Can I track custom events or pass back additional matching parameters?
What is the price?
Do you charge for adding extra destinations?
What implementation options are there?
Do I have to create events in the ad platform and CDP?
How long does it take to get started?
Can I keep using my existing tools?
Will you sign a BAA?
Can I track custom events or pass back additional matching parameters?
What is the price?
Do you charge for adding extra destinations?
What implementation options are there?
Do I have to create events in the ad platform and CDP?
How long does it take to get started?
Can I keep using my existing tools?
Will you sign a BAA?
Can I track custom events or pass back additional matching parameters?
What is the price?
Do you charge for adding extra destinations?
What implementation options are there?
Do I have to create events in the ad platform and CDP?
Newsletter
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Stay up to date
Subscribe for privacy news, feature updates, events, etc.
Subscribe for privacy news, feature updates, events, etc.