Ours is excited to announce that it has integrated Synthetic Data into all customer workflows.

Designed to mimic real-world data while protecting sensitive information, it’s the ideal solution for businesses navigating privacy-conscious data sharing. In this post, we’ll explore what Synthetic Data is, how it works, and why it’s an essential tool for privacy-forward organizations.

Jump straight to the docs

What is Synthetic Data?

Synthetic Data is artificially generated data that retains the statistical properties of real-world data. By using anonymized and statistically inferred properties, Synthetic Data ensures sensitive user information stays private while remaining useful for operations like marketing, analytics, and testing.

Key Benefits

• Privacy-Forward: Unlike hashing or encryption, Synthetic Data cannot be reverse-engineered back to its original form.

• Compliance: Ideal for industries regulated by HIPAA, GDPR, and other privacy frameworks.

• Utility Without Exposure: Share essential user insights with third-party platforms like Google Ads or Facebook without compromising actual user identities.

Why Synthetic Data Matters

Protecting sensitive user data is more critical than ever. Here’s why Synthetic Data is a game-changer:

1. Enhanced Privacy: Traditional hashing methods may still be vulnerable to reverse engineering. Synthetic Data adds a robust layer of security by creating data that mimics but does not replicate real values.

2. Data Completeness: Missing user information, like city or state, can be filled in using statistical models to maintain data consistency.

3. Flexible Destination Mapping: Assign synthetic properties like synthetic_email or synthetic_zip to third-party tools while keeping the original data secure.

Example Use Case: Instead of sending visitor.email to an ad platform, businesses can use visitor.synthetic_email, ensuring sensitive data never leaves their control.

How Synthetic Properties Work

Ours automatically generates synthetic properties for every visitor, including but not limited to:

• synthetic_email

• synthetic_first_name

• synthetic_date_of_birth

• synthetic_city

• synthetic_ip

These properties are created by analyzing patterns in real user data and generating statistically similar, anonymized alternatives. The result? Data that looks and behaves like real data but is completely detached from identifiable user information.

Using Synthetic Data with Ours

Getting started with Synthetic Data in Ours is simple:

1. Access the Mapping Section: Navigate to the mapping settings of your destination.

2. Select Synthetic Properties: Choose synthetic variables like synthetic_email or synthetic_phone_number from the type-ahead suggestions.

3. Update Your Mappings: Replace real data fields with synthetic ones for destinations where privacy is a priority.

Pro Tip: If you’re testing Synthetic Data, create duplicate destinations for platforms like Google Ads. Use synthetic mappings to observe how data behaves before rolling out changes.

Best Practices and Considerations

Customization

Currently, Synthetic Data properties are generated using standard statistical models. If your organization has specific needs, reach out to our team at support@oursprivacy.com to explore tailored solutions.

Compliance

Ensure your mappings align with the regulatory frameworks governing your industry. Synthetic Data supports compliance with standards like HIPAA and GDPR, but regular reviews are essential.

Testing

Set up testing environments with duplicate destinations to see how synthetic properties perform. This allows you to fine-tune mappings before implementing them broadly.

FAQs

Q: Is Synthetic Data generated for all users by default?

Yes, Ours generates Synthetic Data for every visitor automatically. However, you must opt into using it for specific destinations via the mapping settings.

Q: Can I customize how Synthetic Data is generated?

Not currently. Reach out to our team for bespoke requirements.

Q: Is Synthetic Data stored separately from real data?

No, Synthetic Data is stored alongside your visitor data and follows the same security protocols.

Synthetic Data is the future of privacy-forward data sharing, empowering organizations to unlock insights while safeguarding sensitive information. Ready to explore how Synthetic Data can elevate your data strategy? Learn more in our documentation.