Ours Privacy and FrontrowMD Partner to Help Health Brands Adapt to Meta’s New Data Rules
We’re excited to announce a new partnership aimed at empowering health and wellness companies to thrive amid evolving data privacy rules and increasingly skeptical consumers. This collaboration combines Ours Privacy’s privacy data platform with FrontrowMD’s doctor-driven marketing platform to help health brands adapt to Meta’s latest data restrictions and achieve stronger privacy compliance without sacrificing performance.
Meta’s recent policy changes in early 2025 may limit how health and wellness advertisers can use customer data on Facebook and Instagram, if they are restricted. For example, Meta will no longer allow some of these brands to use critical conversion events like “Purchase” or “Add to Cart” for ad targeting or optimization. Losing access to such high-intent events can cause a drastic drop in ad performance for many health marketers. These broad restrictions mean health companies must rapidly adjust their advertising strategies.
Ours Privacy + FrontrowMD: A Privacy & Performance Solution
Through this partnership, health and wellness brands get a comprehensive solution to overcome these challenges. Ours Privacy provides tools to transition from Meta’s standard Pixel to privacy-safe tracking methods, while still optimizing ads through their unique identity stitching solution that can now leverage FrontrowMD data on which shoppers interact with medical badges.
At its core, Ours Privacy enables the use of Meta’s Conversion API (and other ad destinations) with obfuscated and PHI-stripped custom events instead of disallowed standard events, ensuring companies can continue optimizing campaigns while protecting sensitive patient data.
At the same time, FrontrowMD enables clinicians to more easily recommend and review a brand’s products, which health brands can promote through “Clinicians’ Choice” medical badges, which have been shown to significantly increase web conversion rates and click-through on ads by boosting the confidence of skeptical shoppers.
By integrating these platforms, Ours Privacy is able to include medical badge clicks as a part of its powerful identity stitching to even further optimize ad performance, while ensuring privacy compliance.
“FrontrowMD’s mission is to empower shoppers with trusted doctor recommendations. Partnering with Ours Privacy enables our clients to continue reaching their audience even more effectively, leveraging medical badge click-behavior, even as data rules tighten. We’re excited to provide a combined solution that puts privacy and performance hand in hand,” said Irfan Alam, Founder & CEO of FrontrowMD.
Key Benefits of the Partnership:
Adapting to Meta’s New Data Restrictions: Health brands can continue running effective ad campaigns despite Meta’s new rules. Ours Privacy’s platform makes it easy to implement compliant first-party tracking, allowing advertisers to send approved event data to Meta. This means companies can still optimize for meaningful outcomes and find high-intent audiences, rather than being limited to basic traffic or engagement metrics.
Strong Privacy Compliance: The combined solution ensures patient and consumer data privacy at every step. Ours Privacy enables companies to redact PHI and comply with HIPAA + state privacy law guidelines. FrontrowMD’s approach builds trust by design, using verified doctor recommendations.
Performance Gains: By leveraging click-behavior on FrontrowMD’s medical badges, brands can optimize Meta Ads with Ours Privacy’s identity stitching to further ensure its web traffic includes people most likely to appreciate scientifically-backed products.
“We built Ours Privacy to ensure healthcare marketers don’t have to choose between privacy and performance. This partnership with FrontrowMD means clients can confidently navigate Meta’s new restrictions while also boosting their marketing results,” said Adam Putterman, Co-founder of Ours Privacy.
Learn More:
Reach out to your contacts at FrontrowMD or Ours Privacy to learn more.
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