Overview

As healthcare marketers, we know there are countless use cases for syncing data that you’re keeping in Google Sheets with your ad and analytics platforms - without compromising privacy.

Ours Privacy’s integration with Google Sheets makes this possible. This integration offers a secure, low-code way to automate data flows. In this post, we’ll explore what the integration is, its benefits, real-world examples, and how to set it up step-by-step.

What is Ours Privacy and Why Integrate it with Google Sheets?

Ours Privacy is a platform designed for secure data tracking and integration, acting as a layer between your website/app and third-party tools.

Designed for healthcare marketing teams, it lets you capture user events (page views, form submissions, conversions, etc.) and securely send that data to configured destinations – with options to redact or hash sensitive information along the way. In practice, this means you maintain strict control over PII and PHI, ensuring patient privacy.

The Google Sheets integration adds another source for you to track events from, allowing you to leverage your existing internal systems to send conversion data to your ad and analytics platforms—all within a HIPAA-compliant framework that keeps personal data safe.

Key Benefits of the Google Sheets Integration

• Real-Time Conversion Sync: When your team updates a Google Sheet, those changes are automatically picked up by Ours Privacy. This means conversion or event data flows in near real-time to your ad and analytics platforms.

• Enhanced Attribution for Off-Website Events: Traditionally, conversion tracking is limited to events that occur on your website. Even when capturing off-website events, it can be cumbersome to tie those events to a user recognized as a conversion by ad platforms. With this integration, off-platform data captured in Google Sheets is seamlessly connected to a user that exists in Ours Privacy, enabling more accurate and comprehensive conversion attribution.

• Seamless Automation: No more manual data exports or uploads. Once set up, any update in your Google Sheet instantly triggers the automated flow of data into your marketing platforms.

• Privacy & HIPAA-Compliant Data Processing: Sensitive data from your Google Sheet is processed through Ours Privacy with privacy-first protocols, including options to redact or hash data, and is handled throughout the workflow in a HIPAA-compliant manner.

Example Use Cases

Here are some specific scenarios where healthcare companies can leverage this integration to streamline operations and enhance conversion tracking:

• Appointment Attendance Tracking: Let’s say you record appointment attendance in a Google Sheet. Whenever an appointment is marked as attended, Ours Privacy automatically ties that event to a user in Ours Privacy and sends the event to your ad and analytics platforms, enabling precise conversion tracking and helping to measure patient engagement.

• Patient Inquiry & Lead Capture: Perhaps you log when potential patients submit inquiries or request appointments via online forms that flow through to a Google Sheet. Ours Privacy picks up these new entries and dispatches the data to your marketing systems, allowing your team to nurture leads and tailor follow-up communications.

• Referral Program Management: If you run referral programs and track referrals in a Google Sheet, this integration ensures that every new referral is captured and sent to your analytics or advertising tools, making it easier to attribute conversions and reward referring partners effectively.

• Prescription Refill Requests: You may log prescription refill requests in a Google Sheet. As soon as a refill is recorded, Ours Privacy dispatches the event to your CRM or marketing platform.

• Patient Satisfaction Surveys: If you enter patient satisfaction survey results into a Google Sheet, this integration ensures that feedback data is automatically sent to an analytics dashboard, enabling real-time insights into patient experiences and helping drive quality improvement initiatives.

How the Integration Works

For a detailed, step-by-step guide, be sure to check out our full integration setup guide here: Untitled

The integration leverages a Google Apps Script to automatically capture changes in your Google Sheet and send them to Ours Privacy.

Essentially, this custom script monitors a designated sheet and column(s) for any edits. When a change occurs, the script reads the entire row of data, extracts the key event details and identifying user information (such as email or phone number), ties the event to a specific user and then dispatches this information via a POST request to the Ours Privacy API.

By configuring an "On Edit" trigger, the process runs automatically—ensuring that every relevant update in your Google Sheet is seamlessly forwarded to your ad and analytics platforms through Ours Privacy. This not only eliminates manual data exports but also enhances conversion tracking by tying off-sheet events back to users in your system.

Once the data is in Ours Privacy, the event data—assuming it’s on your destinations’ allow lists—gets instantly dispatched as configured to your destinations.

Making the Most of the Integration

• Empower Your Team: With conversion data automatically syncing from your internal Google Sheet, your marketing and analytics teams can focus on strategy rather than manual data handling.

• Optimize Campaigns: Use the real-time insights provided by this integration to adjust your ad campaigns quickly. Whether it’s shifting budgets or refining targeting, up-to-date conversion data is a key asset.

• Custom Reporting: Once your data is flowing into your ad and analytics platforms, leverage their built-in reporting tools for deeper insights.

A Note on Compliance

While Ours Privacy is HIPAA compliant and is designed with a privacy-first approach—offering features like data redaction and hashing—ensuring HIPAA compliance also depends on your Google Sheets environment.

Always ensure that your Google Sheets account is part of a compliant Google Workspace plan and that you have a Business Associate Agreement (BAA) in place with Google. This step is critical when handling any sensitive or health-related data.

Wrap-Up

The Google Sheets integration in Ours Privacy empowers healthcare marketers to seamlessly sync internal conversion or event data from Google Sheets with their ad and analytics platforms. This solution brings real-time data updates, privacy-first automation, and HIPAA-compliant handling into one easy-to-use workflow.

Our goal with this integration is to empower you to automate your data flows, reduce manual work, and maintain strict control over sensitive information—all while optimizing your marketing efforts with the latest insights. Give it a try and see how this integration can transform the way you manage and analyze your data.